Account Manager (Sales & Marketing)
CRAFT CREATIVE PTE. LTD.
We are a performance-driven digital agency working closely with TikTok (Gold Partner) and Meta (Business Partner), trusted by fast-moving brands across the region.
We are looking for someone who can take ownership of client accounts, shape campaign direction, and lead execution across teams.
This is not a coordination role. You will be expected to think, plan, and drive outcomes.
What You Will Be Responsible For
Account Ownership & Strategy
Own end-to-end client accounts across digital marketing campaigns
Translate client objectives into clear campaign strategies and briefs
Work with the performance team to align on campaign direction, targeting, and objectives
Analyse performance reports and identify what is working, what is not, and what to adjust
Client Management
Lead client communication, presentations, and strategy discussions
Build trust through clear thinking and direction, not just reporting
Manage expectations and handle difficult conversations when needed
Ensure clients understand both the strategy and the results
Cross-Team Execution
Work closely with performance, creative, and video teams to ensure campaigns are executed effectively
Coordinate timelines, deliverables, and campaign requirements
Ensure briefs are clear and actionable across teams
Identify gaps early and take ownership to resolve them
Performance & Improvement
Track campaign performance with clear reasoning (not just surface metrics)
Translate data into actionable insights and next steps
Continuously refine strategy based on results
What We Are Looking For
3–5+ years in a digital marketing / agency environment
Strong ownership mindset — able to manage accounts without constant follow-up
Comfortable handling multiple accounts and moving parts under pressure
Clear communicator who can align clients and internal teams
Able to guide junior team members and raise their standard
Comfortable making decisions and taking responsibility
This Role Is NOT For You If
You need constant direction or reminders
You are uncomfortable handling clients directly
You avoid making decisions or taking ownership
You prefer execution over planning and strategy
Why Join Us
Work directly on real campaigns with measurable business impact
High-performance environment with strong expectations
Opportunity to take ownership and grow quickly