Brand & Digital Associate (China)

About the role

This Humid House is seeking a culturally fluent, digitally sharp China representative to grow and manage our presence across Chinese platforms, beginning with Xiaohongshu and evolving into broader China market support.

This role is ideal for someone who understands both platform mechanics and brand nuance — someone who knows how to grow attention without diluting identity.

Responsibilities

1. Xiaohongshu Account Management

• Repurpose and localise existing Instagram content for Xiaohongshu
• Write compelling Simplified Chinese captions aligned with brand tone
• Curate imagery and prepare posts for platform suitability
• Manage posting calendar and publishing cadence
• Maintain visual consistency and premium positioning

2. Audience Growth & Platform Strategy

• Develop sustainable growth strategies for Xiaohongshu
• Stay current with changing platform algorithms, features, trends and best practices
• Recommend activations that align with brand values (not random growth hacks)
• Track competitor and category movements where relevant
• Advise on content opportunities for China audiences

3. Account Operations

• Recover or re-establish verified account status (blue tick), including advising requirements and managing setup
• Ensure account health, optimisation, settings and profile presentation
• Flag risks, issues or platform changes quickly

4. Community & Enquiry Management

• Respond promptly to comments and DMs in Chinese
• First layer handling of inbound enquiries
• Manage WeChat enquiries efficiently (ideally within shared group chats with management)
• Escalate serious leads or sensitive matters promptly

5. Internal Communication & Translation

• Translate English content into culturally effective Chinese
• Participate in periodic brand / marketing meetings as China market voice
• Provide clear feedback on how content may land in China

Requirements

• Fluent in both written and spoken English and Mandarin
• Deep user understanding of Xiaohongshu, WeChat, Weibo and other social media platforms where relevant
• Based in Shanghai or Beijing preferred
• Strong sense of taste, aesthetics and premium brand behaviour
• Fast, responsive and dependable during working hours
• Proactive and entrepreneurial
• Understands that luxury brands grow through precision, not mass appeal
• Experience preferred, but high-potential fresh graduates welcome

How to apply

This is a remote, part-time role on a retainer basis, designed for someone seeking meaningful involvement rather than fixed office hours. While the arrangement is flexible, we place a high value on timely communication and responsiveness during the workday.

As This Humid House continues to expand its presence in China, the role offers the potential to grow into a broader, full-time position encompassing market development, partnerships and on-the-ground representation.

To apply, please submit the following to ***email_hidden*** and cc. [email protected]

• Your most updated CV
• Select 3 favourite posts on your Xiaohongshu account and let us know why you are proud of them
• Select 3 posts on our Instagram account and tell us how you would improve them
• Why you want to work with us in 100 words or less