Head of Marketing / Growth Marketing Lead

Location

Office @ AMK Link or If Needed Other Location in SG

Compensation

Up to SGD 13,000/month + performance bonuses (if applicable)

About Us

We are building a fast-growing company focused on scaling aggressively across digital channels, brand, partnerships, and customer acquisition. We are looking for an elite marketer who combines strategic thinking with executional excellence — someone who understands growth, consumer psychology, performance marketing, brand positioning, and revenue generation at scale.

This role is for a high-impact operator who thrives in fast-moving environments and wants ownership, autonomy, and measurable business outcomes.

Role Overview

We are seeking a world-class marketer to lead and execute our growth and marketing strategy across acquisition, retention, brand, content, partnerships, and performance channels.

You will own marketing KPIs end-to-end and work directly with leadership to drive revenue growth, customer acquisition, market positioning, and brand expansion.

The ideal candidate is analytical, creative, commercially minded, and obsessed with performance metrics.

Key Responsibilities

Growth & Performance Marketing

• Build and scale paid acquisition campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and emerging channels

• Optimize CAC, ROAS, LTV, conversion funnels, and attribution models

• Drive measurable customer and revenue growth through data-driven experimentation

• Manage marketing budgets efficiently with strong ROI accountability

Brand & Positioning

• Develop compelling brand messaging and market positioning

• Lead integrated campaigns that strengthen awareness and engagement

• Ensure consistency across all customer touchpoints and channels

Content & Demand Generation

• Oversee content strategy across social, email, SEO, video, and lifecycle marketing

• Develop campaigns that generate qualified leads and customer demand

• Collaborate with creative teams to produce high-converting marketing assets

Analytics & Strategy

• Analyze campaign performance, customer behavior, and funnel metrics

• Build reporting dashboards and provide actionable insights

• Identify growth opportunities through experimentation and market analysis

Leadership & Cross-Functional Collaboration

• Work closely with founders, sales, product, and operations teams

• Build and manage internal or external marketing teams/agencies where necessary

• Drive execution speed while maintaining strategic alignment

Requirements

Must-Have Qualifications

• 5–10+ years of proven marketing experience with strong growth results

• Demonstrated success scaling revenue, users, or lead generation

• Deep expertise in performance marketing and digital acquisition channels

• Strong analytical mindset with experience using marketing analytics tools

• Excellent understanding of conversion funnels, attribution, and customer journeys

• Experience managing significant marketing budgets effectively

• Strong communication, leadership, and project management skills

• Ability to operate independently in high-growth environments

Preferred Qualifications

• Experience in startups, high-growth companies, AI, or B2B growth environments

• Hands-on experience with:

  • Meta Ads

  • Google Ads

  • TikTok Ads

  • SEO & content growth

  • Marketing automation platforms

• Experience building teams and scaling marketing functions

• Understanding of AI-powered marketing workflows and automation tools

What We’re Looking For

We want someone who:

• Thinks like an owner

• Moves fast and executes decisively

• Is highly commercial and revenue-focused

• Balances creativity with analytics

• Understands modern growth systems and digital consumer behavior

• Has a strong bias toward measurable outcomes

We value A-players who are ambitious, resourceful, and capable of building scalable growth engines.

Success Metrics

• Revenue growth

• Customer acquisition growth

• ROAS / CAC efficiency

• Lead quality and conversion rates

• Brand awareness and engagement

• Funnel optimization performance

Why Join Us

• High ownership and autonomy
• Opportunity to shape company growth directly
• Fast-moving and ambitious environment
• Competitive compensation package
• Potential leadership and equity upside
• Ability to make a visible business impact
• Great Career Advancement Program

How to Apply

Please submit:

• Resume

• Portfolio or case studies of successful campaigns

• Key metrics/results achieved in previous roles

• Optional: brief summary of a growth campaign you are most proud of