Senior Marketing Manager

About the Role

The Senior Marketing Manager: SE Asia & Japan is the sole marketing owner for the region. This individual will build and execute the regional marketing strategy in close partnership with the SE Asia & Japan VP of Sales, supporting both a direct go-to-market (demand generation, pipeline acceleration) and a channel go-to-market (partner recruitment support, co-marketing, enablement).

This is a builder role. The successful candidate will be comfortable operating in a high-autonomy, high-accountability environment, without an existing regional marketing team beneath them. They will work within a broader APAC marketing framework while having the mandate to adapt, localise, and execute independently.

Location – Hybrid, Singapore

What You’ll be Doing

Direct Go-to-Market (Demand Generation)

• Develop and execute localised demand generation campaigns across SE Asia and Japan, aligned to the regional sales pipeline targets

• Adapt global NinjaOne campaign assets for regional relevance including messaging, imagery, case studies, and local proof points

• Manage regional digital marketing activities including paid search, paid social, and email nurture in coordination with the global marketing team

• Own regional events strategy including field events, roadshows, webinars, and third-party sponsorships

• Track and report on MQL volume, pipeline contribution, and campaign ROI to the APAC Marketing Director and SE Asia Sales VP

Channel & Partner Go-to-Market

• Develop and execute a partner marketing programme for SE Asia, supporting the channel sales motion

• Build and maintain a co-marketing playbook and toolkit for channel partners, including joint campaign assets, MDF (market development fund) guidance, and co-branded collateral

• Drive partner enablement initiatives including webinars, portal content, product training materials, and certification assets relevant to the region

• Collaborate with the global channel marketing team to ensure regional programmes are consistent with NinjaOne's global partner programme

• Identify and develop high-potential channel partners in target markets for joint go-to-market activities

Brand & Regional Presence

• Represent NinjaOne's brand consistently across all regional touchpoints; events, digital, social, and partner-facing materials

• Commission or produce localised content (customer case studies, market-specific thought leadership, local language adaptations where required)

• Manage regional agency and vendor relationships as needed

Reporting & Stakeholder Management

• Provide regular reporting on regional marketing performance, including pipeline contribution, MQL quality, and partner activation metrics

• Operate as the primary marketing counterpart for the SE Asia & Japan VP of Sales; attending sales reviews, contributing to QBRs, and aligning marketing activity to sales priorities

• Feed regional market intelligence back to the APAC Marketing Director to inform broader strategy

About You

• 8+ years of B2B marketing experience, with at least 3 years in a senior or lead role

• Demonstrated experience operating across both direct demand generation and channel/partner marketing

• Background in IT, SaaS, or technology sectors strongly preferred; familiarity with IT management, MSP, or security markets is a strong advantage

• Experience working in or marketing to SE Asian markets; Japan market experience is advantageous but not mandatory

• Proven track record of executing campaigns independently, without large team support

• Strong project management and ability to prioritise across competing demands (demand gen vs. channel, multiple sub-markets)

• Proficiency with marketing automation platforms (Pardot or equivalent) and CRM (Salesforce preferred)

• Data-literate: comfortable setting targets, tracking metrics, and reporting on ROI

• Excellent communication and stakeholder management skills; able to influence without direct authority

• Cultural fluency across SE Asian markets; English required, additional regional language a plus

• Comfortable with ambiguity and building programmes from scratch without established playbooks

• Self-directed and entrepreneurial; this is not a role for someone who needs a fully built machine to operate within

• Collaborative; works closely with sales, global marketing, and external partners

• Commercially minded; understands that marketing's purpose is to drive business outcomes, not just activity

• Curious about the markets they serve and the competitive environment NinjaOne operates in

About Us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries.

The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.

NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

What You’ll Love

• We are a collaborative, kind, and curious community

• We prioritise your work/life balance offering a hybrid work environment and free in-office lunches throughout the week

• We reward your work with opportunity for growth and advancement

• Grow personally and together with one of the fastest growing companies globally

• Develop your skills through our renowned training platform

• Receive competitive compensation 

• Collaborate with an amazing international workforce  
  

Additional Information

This position is NOT eligible for Visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.