System Engineer

Experience: 6-9 Years

Role: System Engineer

Key Skills:

Functional Expertise

• End‑to‑end real‑time and batch campaign management
• Targeting, segmentation, offer eligibility, prioritization, approvals, and closed‑loop reporting
• Strong financial services business domain knowledge

Technical Skills

Adobe Campaign (hybrid on‑premise and cloud)

Adobe Analytics, AEM (preferred)

Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous)

Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modelling

Key Responsibilities:

• Analyze business requirements and translate them into functional and technical designs
• Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
• Lead solution design ensuring alignment with enterprise architecture, security, and control standards
• Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off
• Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control
• Partner with architects, testing teams, vendors, and production support to ensure quality delivery
• Oversee SIT, UAT, performance, and security testing with Test Management teams
• Support production issues, perform root cause analysis, and drive continuous service and performance improvements
• Contribute to product and tool selection through RFPs and proof‑of‑concepts.

Key Requirements:
Bachelor’s degree in computer science, Engineering, or related discipline

8+ years of IT experience with strong background in technical project delivery

Proven experience delivering marketing automation or campaign management solutions

Strong understanding of the SDLC, including Agile delivery

Excellent stakeholder management and executive‑level communication skills

Ability to work independently, multi‑task, and deliver under pressure