Assistant Marketing Manager

Our Client

Our client is one of Asia's most recognised consumer goods companies, with a commercial footprint spanning SEA, the Middle East, South Asia, and beyond. Best known for their iconic food and beverage lines — from instant noodles to ready-to-drink teas — they have built formidable distribution muscle and strong brand equity across multiple continents. Their Singapore office serves as the international hub, driving regional marketing strategy and brand development for markets outside their home base.

Key Responsibilities

• Develop and execute integrated marketing plans for assigned international markets in close collaboration with regional sales teams.
• Own the annual marketing calendar — from campaign briefs to launch timelines — ensuring alignment with both market priorities and global brand direction.
• Drive product launches end-to-end: briefing agencies, coordinating with distributors, managing timelines, and tracking market performance.
• Serve as brand custodian for international markets — maintaining consistency in brand identity, tone, and visual standards across all touchpoints.
• Manage and update global brand toolkits, asset libraries, and guidelines in coordination with HQ.
• Brief, manage, and evaluate external agencies and vendors across creative, media, and activation workstreams.
• Analyse campaign and market data to generate actionable insights; translate findings into clear recommendations for internal stakeholders.
• Coordinate with HQ on brand approvals, asset development, and global initiatives.
• Identify market trends and consumer insights relevant to assigned territories; use these to sharpen campaign strategy and brand positioning.

Requirements

• Strong branding experience with a solid grasp of brand architecture and identity management — not just campaign execution.
• Proven experience managing marketing across multiple international markets simultaneously.
• Background in FMCG, food & beverage, or consumer goods — familiarity with distributor-driven markets is a strong advantage.
• Bilingual in English and Mandarin (spoken and written) — you will be communicating frequently with stakeholders based in China.
• Hands-on with agencies: briefing, managing deliverables, and holding them accountable.
• Analytical mindset — comfortable reading data and turning it into marketing decisions.
• Strong project management skills; able to juggle multiple markets and workstreams at once.
• Collaborative and proactive — comfortable operating in a cross-cultural, fast-moving environment.