Regional Brand & Insights Manager

Samsung Electronics

Responsibilities:

Develop and implement marketing strategies for the region to achieve key business goals and KPIs
Independently manage research & insights study to inform and sharpen marketing campaigns
Monitor and evaluate the performance of marketing initiatives, make adjustments as needed, and report findings to senior management.
Collaborate with cross-functional teams to align brand messaging and deliver a consistent experience across all touchpoints.
Manage end-to-end campaign project management, including strategy development, execution, monitoring, and evaluation.
Manage agency relationships and roster selection for advertising and marketing projects.
Demonstrated ability to report concise project goals and outcomes to a C suite audience
Work closely with team leaders to build brand marketing capabilities in the region

Key Success Factors:

Strong analytical and planning skills to identify market trends & opportunities
Strong business acumen
Data and Consumer driven mind set, demonstrated through the use of consumer insights to inform brand marketing campaigns
Excellent communication and relationship management skills to collaborate effectively with cross-functional teams and external stakeholders
Proven track record to develop and execute successful marketing strategies that drive sales growth and increase market share
Resilience and adaptability to handle challenges and make data-driven decisions in a fast-paced environment
Active problem-solver with a proactive approach to addressing issues and finding solutions
Able to work with ambiguity
A sense of humor to foster positive team dynamics

Masters/Bachelor's degree in Marketing or related field from a reputable institution (A good honors degree preferred)
8-10 years of relevant marketing experience
MS Applications
Well versed in using data analytics tools e.g. Qlik, Tableu, Sprinklr
Command for South east Asian languages and/or Korean is a plus