Regional Product Executive

Job Summary

• Manage the relevant product category (Printer) in the area of Product Marketing to effectively ensure achievement of the business plans and other set targets.
• Responsible for managing and implementing marketing activities through research analysis, strategic planning and new product launch.
• To provide necessary marketing support to regional sales companies to ensure achievement of sales targets and other objectives.

Key Accountabilities

• Work closely with regional sales companies to achieve sales and other set targets.
• Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation.
• Monitor market activities and market share data including competitors to derive appropriate market strategies.
• Conduct market research and translate consumer and technology trends into sound business decisions.
• Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map.
• Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users.
• Plan relevant support activities with effective return on investment on money spent.
• Manage product life cycle from pre-launch to end of life.
• Develop and adapt pricing strategy based on internal and external trends.
• Formulate appropriate Go-To-Market strategies to support individual regional sales companies achieve business targets.

Key Job Requirements

• Analytical: Data driven and comfortable with numbers.
• Effective Communication: Make regular presentations and working with regional sales companies.
• Problem solving: Able to process and understand current situation, conduct individual fact finding and research, assess proposals received and make reasonable counterproposals if necessary.
• Integrity and transparency: Entrust to manage confidential information relating to product, pricing, and budget.
• Time conscious and self-disciplined: Able to complete the tasks on hand on time and independently.
• Passionate about technology and IT products in general will be a plus.
• Ideally 1-2 years relevant experience in Printer/Consumer Electronics/IT Industry.
• Ideally Degree in Marketing or any Business-related graduate program.