Creative Lead

Mission

Build and shape how Grain shows up in the world - through sharp creative direction, strong design, and experiences that feel on-brand and worth remembering.

At Grain, we believe in connecting people through meaningful food experiences. We're looking for a Creative Lead who can turn strategy into creative work, raise the quality of everything we put out, and help a growing team produce work that feels distinctly Grain.

What success looks like

A year from now:

• Grain has a stronger and more consistent creative point of view across campaigns, content, packaging, digital experiences, and events.

• Our photography, design, copy, and creative executions feel cohesive regardless of channel.

• The creative team is producing better work, faster — with clear standards and direction.

• Major occasions like Christmas, Chinese New Year, Weddings by Grain feel thoughtful, distinctive, and worth remembering.

• Our smoked meats brand Ember has an established brand presence.

• Grain's creative standards are clearly defined, consistently upheld, and reflected across every customer touchpoint.

What you'll do

• Lead creative direction across the business: Shape how Grain, Ember, and Weddings by Grain look, feel, and sound across campaigns, content, packaging, digital experiences, events, and customer touchpoints.

• Develop campaigns and creative concepts: Turn business goals, product launches, and seasonal occasions into compelling creative ideas, narratives, and visual worlds that people remember.

• Raise the creative bar: Review and refine work across design, photography, copy, content, and digital experiences, providing clear direction that improves the quality and consistency of our output.

• Lead and develop the creative team: Mentor and manage designers, content creators, and creative producers, helping them grow in capability, confidence, and craft.

• Direct creative productions: Oversee photoshoots, content production, styling, and creative execution to ensure the final output reflects Grain's standards and vision.

• Build creative systems and standards: Establish frameworks, guidelines, and ways of working that help the team create consistently strong and on-brand work.

• Shape the future of the brand: Contribute to the evolution of Grain's visual identity, creative expression, and brand experience as the business grows.

We're looking for someone who

• Has 6–10+ years of experience in creative, brand, design, or art direction roles.

• Has worked in an agency, brand, or studio environment where they were responsible for developing creative concepts and overseeing execution.

• Has a strong point of view on design, photography, copy, and storytelling — and can clearly articulate why something works (or doesn't).

• Enjoys building teams and helping others do their best work.

• Is confident directing photoshoots, reviewing layouts, refining copy, and shaping creative concepts.

• Has experience building brands or brand systems across multiple touchpoints, not just campaigns.

• Can mentor junior creatives and help them produce stronger work independently.

• Is comfortable being hands-on when needed, especially in a growing team.

• Has strong creative instincts and a good sense for what feels thoughtful, on-brand, and worth remembering.

• Has a portfolio that demonstrates both strong taste and practical execution.

Bonus points if you

• Have experience in hospitality, food, lifestyle, retail, or consumer brands.

• Have worked in an agency environment and understand how to develop creative campaigns.

• Have experience overseeing packaging, environmental design, or customer experiences.

• Have helped evolve or refresh a brand over time.

You should include these in your application

• CV or LinkedIn profile

• Creative portfolio or samples

• Tell us about your favourite brand identity, logo redesign, or creative campaign that caught your attention. What made it memorable?