Executive, Marketing & Recruitment
ASIAN SCREEN INSTITUTE PTE. LTD.
Job Description
Brand Management: The candidate will be responsible for
- Building the School's brand awareness, increasing programmes visibility, and generating prospective student leads through strategic marketing initiatives
- Developing and executing marketing strategies and campaigns to enhance the School's brand visibility, engage prospective students, and support enrolment growth
- Developing and maintaining the School's brand identity
- Ensuring consistency across all marketing materials and communications
- Managing brand positioning and messaging
Digital Marketing: The candidate will be responsible for
- Executing social media campaigns
- Developing email marketing campaigns.Support online advertising initiatives
- Managing social media channel operations
- Producing marketing content
- Writing promotional articles and newsletters
- Developing student stories and success cases
- Coordinating photography and video production
Marketing Events: The candidate will be responsible for
- Organising open houses, workshops and recruitment events
- Coordinating exhibitions and education fairs
Marketing Design: The candidate will be responsible for
- Supporting recruitment campaigns design
Market Research: The candidate will be responsible for
- Conducting competitor analysis
- Monitoring industry and education trends
- Identify new market opportunities
Required Skills
- Digital Marketing
- Social Media Management
- Content Creation
- Copywriting
- Event Management
- Marketing Research & Analytics
- Graphic Design
- Administrative Coordination
- Event Support
- Communication Skills
Required Attributes
- Creative
- Proactive
- Detail-oriented
- Well organised
- Strong communication skills
- Adaptable
- Analytical
- Results-driven
- Team player