Growth & Retention Associate

About the role

This role supports marketing and growth initiatives across multiple brands, with a focus on campaign execution, customer intelligence, content management, and AI-driven process improvement. You will work across diverse channels including social media, e-commerce platforms, and CRM systems to drive customer acquisition, engagement, and retention.

Key responsibilities

• Support marketing and growth campaigns across multiple brands

• Coordinate mall marketing activities, promotions, and customer acquisition initiatives

• Track campaign performance and identify improvement opportunities

• Monitor customer feedback from Google Reviews, CRM, delivery platforms, and social media

• Assist in preparing weekly Voice of Customer (VOC) reports

• Support content creation and publishing across TikTok, Instagram, Facebook, and YouTube

• Monitor engagement and customer conversations

• Support Grab, Foodpanda, TikTok Shop, Shopee, and Lazada activities

• Use AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other emerging technologies

• Develop and implement at least two AI workflows within the first six months

About you

• Bachelor's Degree or Diploma from a recognized institution

• Preferably less than 1 year of working experience

• Strong analytical and problem-solving skills

• Excellent communication and presentation skills

• Comfortable working with data, technology, and AI tools

• Self-motivated, curious, and eager to learn

• Strong commercial mindset

• Passion for AI and digital transformation

• Ability to work in a fast-paced environment

• Growth mindset and willingness to experiment