CONTENT EXECUTIVE | MK-INX-A-B15
MCKIN TALENT SOLUTIONS PTE. LTD.
Key Responsibilities:
- Develop and produce high-quality content across multiple formats including articles, blog posts, social media copy, emailers, and video scripts
- Conceptualise and execute creative content ideas that align with brand identity and drive meaningful audience engagement across all platforms
- Manage content calendars and ensure consistent, timely, and strategic publishing across all digital channels without exception
- Collaborate with marketing, design, and communications teams to produce compelling and consistently on-brand content materials
- Monitor content performance using analytics tools and continuously optimise content strategies based on clear, data-driven insights
- Conduct in-depth research on industry trends, competitor content, and audience preferences to inform all content development decisions
- Ensure all content is thoroughly proofread, brand-consistent, and fully aligned with the organisation's messaging guidelines at all times
- Repurpose and adapt existing content across different formats and platforms to maximise reach, engagement, and overall content value
Requirements:
- Minimum Diploma and above
- Strong writing and storytelling skills
- Creative thinker with the ability to generate fresh and engaging content ideas
- Familiar with digital marketing and SEO best practices
EA License Number: 25C2980
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