Assistant Manager/Senior Assistant Manager, Brand & Digital Communications (12 months) #JTL
RECRUIT EXPRESS PTE LTD
Branding
- Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.
- Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.
- Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.
- Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.
- Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.
- Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.
Website and Digital Assets
· Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly
· Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.
· Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.
· Develop monthly reports that track the various communications activations, including recommendations for improvement
· Oversee key digital assets, including website, intranet, and social media, ensuring alignment with value proposition and brand standards
· Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.
· Support budget planning and monitoring for brand and digital initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related discipline
- Minimum 5-6 years of relevant experience in marketing, communications, or brand management
Topaz Liang Huimin (CEI No. R1104500), email to: [email protected]
