Business Development Manager

LIHANG EMPLOYMENT AGENCY

We are seeking a dynamic and results - driven sales & Manager to lead and expand our wholesale distribution of home needs, liquor, and beer products. The successful candidate will be responsible for driving sales growth, managing key accounts, developing market strategies, and beer products. The successful candidate will be responsible for driving sales growth, managing key accounts, developing market strategies, and overseeing day - to - day sales operations in a fast -paced wholesale environment.

This role requires a hands - on approach, flexibility in working hours, and active involvement in field sales and operational support.

Key Responsibilties

Develop and execute sales and marketing strategies to grow wholesale business for liquor, beer, and home needs products

Manage and expand relationships with retailers, supermarkets, provision shops, bars, and restaurants

Lead, supervise, and motivate the sales team to achieve targets

Conduct regular market visits, customer meetings, and business development activities

Oversee pricing, promotions, credit control, and order management

Coordinate closely with operations.

warehouse, and logistics teams to ensure timely deliveries

Prepare sales forecasts, reports, and performance analysis for management

Handle customer feedback, complaints, and after - sales issues

Support management in business planning and market expansion initiatives Requirements

Proven experience in sales and marketing management , preferably in wholesale trading, FMCG, liquor, or beverage industry

Strong negotiation, communication, and leadership skills

Valid Singapore Class 3 driving license ( Mandatory )

Willingness to perform field sales and drive company vehicles when required

Ability to work rotational shifts, weekends, and long working hours

Strong sense of responsibility, adaptability, and result orientation

Preferred Qualifications

Existing network with retailers, F&B outlets, or wholesale buyers

Experience handing liquor and beer products

Knowledge of distribution channels and wholesale market practices