SENIOR MARKETING EXECUTIVE

About the Role

We are looking for a passionate and motivated individual to strengthen our Marketing team by supporting our e-commerce (EC) operations, CRM initiatives, and integrated promotional activities that connect our physical stores with digital channels. This role will also strengthen customer engagement across stores, the e-commerce platform, the MUJI Passport App, and social media (SNS) to support future business growth.

Job Title

Senior Marketing Executive

Salary Range

From SGD4,500 to SGD5,000 (depending on experience and qualifications)

Education & Qualifications

Bachelor's Degree in Marketing, Communications, Business Administration, or a related field

Working Location

MUJI Head Office. Visit retail stores, event venues, and external partners will be required when necessary.

Working Hours :Monday – Friday (Office Hours) .Support events outside office hours will be required when necessary.

Key Responsibilities

• To plan and execute integrated marketing and promotional campaigns aligned with sales and CRM strategies across online and offline channels.
• To manage campaign schedules, budgets, performance, and recommend continuous improvements.
• To strengthen customer engagement by communicating product, campaign, and promotional information across retail stores, e-commerce, the MUJI Passport App, and social media platforms.
• To create, manage, and publish marketing content across social media, e-commerce, the MUJI Passport App, blog, and in-store marketing materials, including copywriting, photography, and videography.
• To manage social media engagement, digital campaigns, contests, customer interactions, and push notifications.
• To collaborate with internal teams and external partners, including landlords, advertising agencies, media partners, KOLs, influencers, and vendors, to execute marketing initiatives.
• To coordinate product launches, marketing events, photoshoots, outdoor promotions, advertising campaigns, and promotional activities.
• To coordinate marketing artwork, promotional materials, media loans, advertising requests, and other marketing collateral.
• To prepare marketing reports, provide administrative support, and support marketing initiatives for Café&Meal MUJI.
• To perform other duties as assigned by Management.

Qualifications & Skills

• Minimum 3–5 years' experience in retail, manufacturing, lifestyle, or brand marketing.
• Experience in digital marketing, e-commerce, CRM, and integrated marketing campaigns.
• Experience in planning and executing offline marketing campaigns, including in-store promotions and product launches.
• Strong analytical, project management, and execution skills.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to analyze campaign performance and drive continuous improvement.
• Experience in marketing initiatives connecting retail stores and e-commerce.
• Experience in CRM, membership program, or customer loyalty initiatives.
• Experience in social media content planning, short-form video creation, and digital engagement across Instagram, TikTok, Facebook, and other platforms.
• Experience working with advertising agencies, production houses, media partners, or external vendors.
• Proficiency in Japanese (spoken and/or written) is an added advantage.
• Propose and execute appropriate promotional activities and tools across both online and offline channels.
• Review campaign performance, analyze results, identify issues, and recommend improvements to enhance future campaign effectiveness.

What We're Looking For

• Passionate about the MUJI brand and committed to delivering meaningful customer experiences.
• Proactive, resourceful, and able to work independently without instruction.
• Customer-focused with a strong understanding of consumer behavior and market trends and attention to detail.
• Creative and innovative with a strong commercial mindset.
• Results-oriented with a continuous improvement mindset.
• Curious about digital marketing and social media trends.
• Strong team player with excellent interpersonal and collaboration skills.
• Adaptable to change, organized, and able to manage multiple priorities in a fast-paced environment.

Employee Benefits

• Birthday Leave
• Employee Discount
• Optical & Dental Benefits
• Career Progression Opportunities

Please note that only shortlisted candidates will be notified of the next stage of the recruitment process.