Regional Marketing Communication & Digital Specialist (B2B) #JTL
RECRUIT EXPRESS PTE LTD
• Evaluate the global business unit product launches and its relevance to the APAC region with the Market Managers.
• Drive regional product launch process and coordinate launch communications, presentations with Market Managers
• Drive the execution of the targeted campaigns (offline and digital) to the countries with the local marcom team/key sales.
• Identify the best and most effective channels (offline and digital) to drive campaigns with the customer journey mapping in mind. Track and evaluate the performance of campaigns.
• Drive SEO optimization of respective business units' related landing pages with SEO agency and localmarcom
• Establish social media posting/additional channels in social media tool to enhance the company's brand within APAC
• Coordinate and support execution as well as track performance of tradeshows and customer events with local marcom/key sales.
• Coordinates and tracks the leads management process for the key regional campaigns and events, ensuring rate within KPI in the CRM system.
Requirements
• Minimum Diploma or Degree in Marketing or equivalent
• Proficient with Adobe Illustrator and MS Office applications
• Background and understanding in B2B marketing with real-world application preferred
• Experience with the end-to-end creation and management of digital marketing campaigns
Topaz Liang Huimin (CEI No. R1104500), email to: ***email_hidden***
