Sales Executive/ Business Development (FMCG)

Key Responsibilities

Business Development & Sales

• Identify and develop new business opportunities with retailers, wholesalers, distributors, supermarkets, convenience stores, and other corporate customers.
• Develop and execute sales strategies to achieve revenue and business growth targets.
• Promote and sell the company's FMCG product portfolio to existing and prospective customers.
• Conduct regular customer visits to understand market needs and recommend suitable product offerings.
• Prepare and present sales proposals, quotations, and promotional plans.
• Conduct market research to identify industry trends, competitor activities, and new market opportunities.

Client Relationship Management

• Build and maintain strong relationships with key customers, distributors, and business partners.
• Manage customer accounts to ensure high levels of satisfaction and long-term business partnerships.
• Negotiate pricing, trade promotions, commercial terms, and sales agreements.
• Follow up on enquiries, quotations, and customer orders while maintaining a healthy sales pipeline.
• Coordinate with internal teams to ensure timely order fulfilment, delivery, and customer support.
• Resolve customer issues promptly and provide excellent after-sales service.

Market Expansion

• Collaborate with management to identify new sales channels and business expansion opportunities.
• Develop new distribution networks and strengthen existing retail partnerships.
• Represent the company at trade exhibitions, networking events, and industry activities to promote the company's products and brand.

Reporting & Performance

• Prepare regular sales reports, forecasts, and market updates for management.
• Maintain accurate records of customer interactions, sales activities, and account performance.
• Achieve assigned sales targets and KPIs while contributing to the company's overall growth and profitability.

Requirements

• Diploma or Bachelor's Degree in Business, Marketing, Sales, or a related field.
• Minimum 2–5 years of experience in business development, sales, or account management, preferably within the FMCG industry.
• Experience managing retail, wholesale, or distribution channels is an advantage.
• Strong communication, negotiation, and relationship management skills.
• Self-motivated, proactive, and results-oriented with the ability to work independently.