Digital Media Marketing Executive

Role Overview

We are seeking a creative, data-driven, and highly motivated

Digital Media Marketing Executive

to elevate our brand's online presence. In this role, you will be responsible for designing, executing, and optimizing end-to-end digital marketing campaigns. You will manage our social media ecosystems, spearhead paid advertising, and utilize cutting-edge AI tools to drive engagement and customer acquisition.

Key Responsibilities

• Campaign Management: Plan and execute integrated digital campaigns across Meta, Google, and TikTok platforms to maximize ROAS.
• Content Creation: Design, script, and produce engaging short-form multimedia assets (Reels, TikToks, graphics).
• Social & Community: Manage day-to-day posting, monitor social media calendars, and foster active community interaction.
• Performance Analytics: Track platform metrics and analyze traffic conversion patterns to continually improve campaign ROI.
• AI & Tool Integration: Optimize content workflows responsibly using generative AI tools for ideation, copywriting, and visual assets.
• SEO & Web Optimization: Collaborate on basic search engine optimization, monitoring keyword rankings and organic traffic growth.

Requirements

• Experience: 1 to 3 years of hands-on experience in digital marketing or social media content management.
• Technical Skills: Proficiency in design and editing software like Canva, CapCut, Adobe Photoshop, or Premiere Pro.
• Platform Expertise: Strong execution skills with Meta Ads Manager, Google Ads, and TikTok Ads platforms.