AVP, Growth & Customer Management, Product Manager, Regional Cross-border Transfers, Consumer Banking Group

Business Function: As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose: The Assistant Vice President, Growth & Customer Management supports the regional Cross-border payments franchise by driving customer growth, engagement, and lifecycle management outcomes across markets. The role is responsible for translating regional growth strategies into customer-led initiatives, propositions, and campaigns, with a focus on improving customer acquisition, activation, usage, retention, and lifetime value, while supporting overall revenue growth and commercial outcomes.

Responsibilities

Drive customer growth and lifecycle performance (acquisition, activation, usage, retention, revenue per customer)

Execute and optimise customer propositions and engagement levers (e.g. pricing, rewards, campaigns) to deliver growth outcomes

Support delivery of regional revenue and growth targets through customer-led initiatives

Manage and improve campaign, engagement, and conversion performance metrics

Ensure consistent and competitive customer experience and value proposition across journeys

Support rollout and scaling of new growth initiatives and propositions across markets

Drive strong alignment and execution with country teams and stakeholders

Translate data into actionable insights and optimisation plans to improve customer and commercial outcomes

Execute and optimise customer growth and lifecycle strategies aligned to regional priorities

Support end-to-end customer engagement initiatives to drive acquisition, usage, and retention

Support development and rollout of new propositions and growth initiatives (e.g. rewards, pricing, engagement features)

Partner with Marketing to deliver targeted, data-driven campaigns, optimising for brand awareness and ROI

Analyse customer behaviour, journey performance, and revenue drivers to identify improvement opportunities

Work with Digital and Tech teams to ensure effective implementation and seamless customer journeys

Coordinate with country teams to localise and scale regional initiatives

Support performance reporting, business reviews, and stakeholder alignment

Requirements

Degree in Business, Finance, Marketing, Economics, or a related discipline

Minimum 8 years of experience in growth, customer management, strategy, or business development roles, preferably within banking, payments, or fintech

Experience in driving customer growth and engagement outcomes

Strong understanding of customer behaviour, digital journeys, and commercial levers

Analytical mindset with ability to translate data into growth actions and insights

Strong stakeholder management and ability to work across regional teams

Naturally inquisitive with a knack for problem solving.

Detail-oriented with strong execution discipline

Location

DBS Asia Central

Job

Digital.

Schedule

Regular

Employee Status

Full time