Events Director (Business Partner – Profit Sharing)

Company: Trigger Agency

Position: Events Director

Employment Type: Business Partner / Profit Sharing

Reporting To: Founder & Creator-in-Chief

About Trigger

Trigger Agency is a fast-growing integrated marketing agency specialising in retail marketing, shopper activation, experiential marketing, brand activations, celebrity partnerships, and integrated marketing campaigns.

We are looking for an experienced Events Director to lead and grow our Events Division. This is an entrepreneurial opportunity for someone passionate about creating impactful events while building a profitable business unit.

Role Overview

The Events Director will oversee the planning, business development, and execution of events under the Trigger Agency brand. This includes acquiring new clients, leading event operations, and building long-term partnerships with corporate and consumer brands.

Key Responsibilities

Business Development

• Identify and secure new event opportunities.
• Build strong relationships with corporate clients, government agencies, shopping malls, and brand owners.
• Prepare proposals, quotations, and presentations.
• Achieve agreed revenue and profit targets.

Event Management

Lead and oversee:

• Product launches
• Corporate events
• Roadshows
• Mall activations
• Festivals
• Community events
• Family day events
• Awards ceremonies
• Press conferences
• Conferences and seminars
• Brand experiential activations

Project Management

• Plan, manage, and execute events from concept to completion.
• Oversee event timelines, budgets, logistics, and manpower.
• Coordinate with venues, suppliers, production teams, and contractors.
• Ensure every event is delivered on time, within budget, and to the highest standard.

Team Leadership

• Lead project managers, event executives, promoters, and freelancers.
• Develop operational processes and event SOPs.
• Mentor and build a high-performing events team.

Collaboration

Work closely with Trigger’s other divisions to deliver integrated marketing campaigns, including:

• Retail activations
• Shopper marketing
• ATL campaigns
• Live commerce
• Celebrity and influencer engagements
• Design and production

Requirements

• Minimum 8 years’ experience in the events, marketing, or experiential industry.
• Proven experience managing large-scale events and client accounts.
• Strong business development and client relationship skills.
• Excellent leadership, planning, and negotiation abilities.
• Able to work independently in a fast-paced environment.
• Entrepreneurial mindset with the ability to build and grow a business division.

Compensation Structure

Profit Sharing

• 50% of the net profit from projects secured and managed by the Events Director.

Company Support

Trigger Agency will provide:

• Company branding and corporate identity.
• Proposal and quotation support.
• Finance, invoicing, and collections.
• Operational support where required.
• Access to Trigger’s existing network and resources.

Business Ownership

• All client contracts, invoices, and payments will be issued under Trigger Agency.
• All client relationships will be managed under the Trigger Agency brand.

Why Join Trigger?

• Lead and build the Events Division.
• High autonomy with the opportunity to shape the direction of the business.
• Unlimited earning potential through profit sharing.
• Collaborate with an integrated marketing agency serving FMCG, retail, and corporate clients.
• Opportunity to grow into a long-term business partner within Trigger Agency.