Marketing Executive

Skindays Pte Ltd is a growing beauty and wellness company focused on providing high-quality services and a great customer experience. We are looking for a motivated and creative Marketing Executive to support our marketing activities, grow our brand presence, and help drive customer engagement.

Job Responsibilities

• Plan and execute marketing campaigns to promote Skindays’ services, promotions, and brand.
• Manage social media platforms such as Instagram, TikTok, Facebook, and Google Business Profile.
• Create and coordinate content, including photos, videos, captions, stories, reels, and promotional materials.
• Work with outlets and staff to collect content, customer feedback, reviews, and before-and-after materials.
• Monitor social media performance, engagement, leads, and customer enquiries.
• Assist with paid advertising campaigns, including Meta Ads, Google Ads, and other digital channels.
• Support the planning of monthly promotions, campaigns, events, and customer retention activities.
• Coordinate with designers, influencers, agencies, vendors, and internal teams when needed.
• Track marketing expenses, campaign results, and customer acquisition performance.
• Help improve Google reviews, online reputation, and customer referral activities.
• Conduct market research on competitors, trends, pricing, and beauty industry updates.
• Ensure all marketing materials are accurate, professional, and aligned with the company’s brand image.

• Diploma or Degree in Marketing, Business, Communications, Mass Media, or a related field.
• Prior experience in marketing, social media, beauty, wellness, retail, or service industries is preferred.
• Strong understanding of social media platforms and digital marketing trends.
• Able to create simple content using tools such as Canva, CapCut, or similar apps.
• Good written and verbal communication skills.
• Creative, organized, responsible, and able to work independently.
• Comfortable working in a fast-paced environment.
• Basic knowledge of Meta Ads, Google Ads, SEO, or influencer marketing will be an advantage.
• Photography, videography, or video editing skills will be an advantage.