Marketing Intern (Content & Social Media)

Company Overview

Heng Lai Carpentry & Design Pte Ltd has over 20 years of experience serving commercial and residential sectors from Woodlands, Singapore. We deliver quality products by integrating design and manufacturing to meet customer requirements reliably.

Job Summary

Support marketing efforts by creating and editing engaging social media content, managing digital platforms, and optimizing online presence to enhance brand visibility and customer engagement.

Responsibilities

• Edit project footage and design clips into engaging Instagram, TikTok, and Facebook Reels to increase social media engagement
• Schedule social media posts, write captions, and respond to direct messages and comments to maintain active community interaction
• Capture on-site photos and videos of workshops, installations, and finished work using a phone to generate authentic content
• Support website SEO initiatives and manage Google Ads landing pages and customer reviews to improve online visibility
• Maintain and organize the design and project content library for easy access and consistent branding
• Track and analyze content performance metrics to identify effective strategies and optimize future campaigns
• Use CapCut, CapCut Pro, Premiere, and Canva to produce high-quality visual content with attention to detail and aesthetics
• Apply knowledge of Instagram, TikTok, and RED platform algorithms and trends to create content that resonates with target audiences
• Communicate effectively in both English and Mandarin to engage with a diverse client base
• Demonstrate proactivity by experimenting with new content ideas and delivering completed work on schedule

Preferred competencies and qualifications

• Currently studying Marketing, Media, or Design disciplines
• Possess a portfolio showcasing relevant video editing and content creation skills