Sales Manager

Key Responsibilities

• Develop and implement sales strategies to achieve the company's revenue and profitability goals.
• Lead, supervise, and motivate the sales team to meet individual and team sales targets.
• Set monthly, quarterly, and annual sales objectives and monitor performance against these targets.
• Identify new business opportunities and develop strategies to increase market share.
• Build and maintain strong relationships with customers, corporate clients, and business partners.
• Monitor market trends, competitor activities, and customer preferences to identify growth opportunities.
• Prepare sales forecasts, budgets, and performance reports for management review.
• Train, coach, and mentor sales staff to improve product knowledge, customer service, and selling skills.
• Ensure high standards of customer service and promptly resolve customer complaints or escalated issues.
• Coordinate with marketing and operations teams to plan promotions, product launches, and sales campaigns.
• Monitor inventory levels and work closely with procurement or operations to ensure product availability.
• Negotiate pricing, contracts, and commercial agreements with customers where authorized.
• Analyse sales data and prepare recommendations to improve sales performance and operational efficiency.
• Ensure compliance with company policies, procedures, and all relevant legal and regulatory requirements.
• Manage sales budgets and control expenses within approved limits.
• Conduct regular sales meetings, performance reviews, and staff evaluations.
• Maintain accurate records of sales activities, customer interactions, and business development efforts.
• Foster a positive, performance-driven, and collaborative work environment.
• Represent the company professionally at meetings, exhibitions, networking events, and customer visits when required.
• Perform any other duties assigned by the Directors or Management that are consistent with the role.

Skills and Qualifications

• Strong leadership, coaching, and team management abilities.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to develop and execute effective sales strategies.
• Proficiency in Microsoft Office and sales reporting systems.
• Ability to work under pressure and consistently achieve sales targets.
• Strong business acumen and customer relationship management skills.
• Bachelor's degree in Business, Marketing, Sales, or a related field is preferred.
• Previous experience in sales management or a similar leadership role is preferred.

Performance Expectations

• Achieve or exceed established sales and profitability targets.
• Increase customer acquisition and customer retention.
• Maintain high levels of customer satisfaction.
• Develop a motivated, productive, and high-performing sales team.
• Deliver accurate sales forecasts and timely management reports.
• Ensure compliance with company policies and uphold professional standards at all times.