Marketing Manager

Company Overview

White Restaurant is a family-oriented F&B brand founded in 1999, known for its iconic "White Beehoon" and uniquely Singaporean dishes. With 9 outlets, it is transforming to lead casual Chinese dining by delivering great food, service, and a joyful dining experience.

Job Summary

The Marketing Manager will develop and execute strategic marketing initiatives to strengthen brand identity, increase customer engagement, and drive sales growth across all restaurant concepts.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives to enhance brand positioning and market presence
• Plan and execute marketing campaigns for existing outlets, new openings, seasonal promotions, and product launches to drive customer acquisition and retention
• Analyze market trends, customer insights, and competitor activities to inform marketing decisions and support business growth
• Drive sales and profitability by creating and managing effective marketing initiatives and promotional campaigns
• Monitor campaign performance using marketing analytics and recommend improvements to optimize results
• Manage digital marketing platforms including social media channels, websites, and online delivery platforms to increase brand visibility
• Create engaging marketing content, promotional materials, and digital campaigns to enhance customer engagement
• Coordinate advertising, promotional displays, and point-of-sale materials across all outlets to ensure brand consistency
• Liaise with shopping malls, media agencies, vendors, influencers, and external partners to execute marketing campaigns and events
• Collaborate cross-functionally with Operations, Culinary, Central Kitchen, Business Development, HR, and Finance teams to support marketing initiatives and ensure timely campaign execution
• Prepare and manage the annual marketing budget, monitor expenditures, and ensure cost-effective resource utilization
• Track marketing KPIs and prepare periodic performance reports for management review
• Manage customer communications, corporate branding, public relations, and media enquiries to support reputation management
• Handle marketing-related customer feedback to enhance customer satisfaction and brand reputation
• Perform other duties as assigned by management

Required competencies and certifications

[Omitted - none explicitly stated]

Preferred competencies and qualifications

[Omitted - none explicitly stated]

Other Information

[Omitted - no recruiter/agency details or other miscellaneous information found]