sales director

Position Summary

The Sales Director will own the regional sales strategy, lead and develop a team of sales managers and executives, and be accountable for achieving aggressive revenue targets across Singapore and the wider APAC market. This is a senior leadership role requiring a proven sales leader with strong business acumen, people management skills, and the ability to engage C-level stakeholders in complex, consultative sales environments.

Key Responsibilities

Sales Strategy & Revenue Leadership

• Define and execute the regional sales strategy to achieve short- and long-term revenue goals
• Own the sales forecast, pipeline, and budget for Singapore and APAC markets
• Identify new market opportunities, verticals, and partnership channels for expansion
• Set and track KPIs, sales targets, and performance metrics across the team

Team Leadership & Development

• Lead, mentor, and develop a team of sales managers, account executives, and pre-sales specialists
• Conduct regular performance reviews, coaching sessions, and career development planning
• Recruit, onboard, and retain top sales talent across the region
• Foster a high-performance, results-oriented, and collaborative sales culture

Key Account & Strategic Client Management

• Personally manage strategic, enterprise, and key accounts; build relationships with C-level decision-makers
• Lead complex, multi-stakeholder sales cycles and high-value contract negotiations
• Act as executive sponsor for major deals and client engagements
• Drive customer success alignment to maximise retention, expansion, and lifetime value

Cross-Functional Collaboration

• Partner with Marketing on go-to-market (GTM) strategy, demand generation, and brand positioning
• Work closely with Product, Customer Success, and Operations to align on market needs and feedback
• Collaborate with Finance on pricing strategy, forecasting, and revenue planning
• Represent the company at industry events, conferences, and key client meetings

Reporting & Executive Communication

• Provide regular sales performance updates, forecasts, and insights to the C-suite and board
• Present quarterly business reviews (QBRs) and annual sales plans to senior leadership
• Track market trends, competitor activity, and industry developments to inform strategy

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA or equivalent highly preferred
• 10–15 years' progressive B2B sales experience, with at least 5 years in a senior leadership role
• Demonstrated success in achieving and exceeding multi-million-dollar revenue targets
• Strong experience managing, coaching, and scaling high-performing sales teams
• Track record of selling to enterprise, mid-market, and government clients across APAC
• Proficiency with CRM platforms (Salesforce, HubSpot), sales analytics, and forecasting tools
• Excellent leadership, communication, negotiation, and presentation skills
• Valid Singapore work authorisation (Singapore Citizen, PR, or EP holder preferred)

Preferred Qualifications

• Industry experience in [e.g., SaaS, fintech, logistics, manufacturing, professional services]
• Established network of C-level contacts across APAC
• Experience with structured sales methodologies (MEDDPICC, Command of the Message, Challenger)
• Regional P&L ownership and multi-country team management experience
• Additional language skills (Mandarin, Bahasa, Thai, Japanese) advantageous
• Prior experience working in a matrixed, multinational, or PE/VC-backed environment

Key Competencies

• Strategic Thinking – Sets long-term vision and translates strategy into actionable plans
• Commercial Acumen – Deep understanding of pricing, deal structuring, and market dynamics
• Leadership – Inspires, develops, and holds teams accountable for high performance
• Executive Presence – Engages confidently with C-level clients, board members, and internal stakeholders
• Results Orientation – Drives aggressive growth targets with discipline and focus
• Collaboration – Builds strong partnerships across functions and geographies
• Cultural Intelligence – Navigates APAC business environments with nuance and sensitivity
• Change Leadership – Leads transformation, scale-up, or market expansion initiatives