Customer Relationship Management (CRM) Intern I 6 Months

Decathlon is your sports wonderland!

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! ᯓ‍

Location: Decathlon Singapore

Duration: 6 months (Full-time)

Your Mission

Working closely with the CRM leader & being an active member of the Marketing team, you will support the execution of Decathlon Singapore's customer relationship management strategy to create a unique, efficient and data-driven omni-channel experience. Your efforts will help drive user conversion, retention, engagement and reactivation across our digital touchpoints, ultimately increasing brand loyalty and driving omni traffic.

Key Responsibilities

1. Implement & execute CRM communications (email & push)

• Own and plan the marketing communication calendar for all CRM touchpoints, ensuring a consistent, well-timed and balanced flow of messages that avoid user fatigue.
• Generate regular performance reports, input key campaign data, and produce analytical breakdowns to provide actionable insights that support overall CRM and organizational initiatives.
• Assist in the strategy building and end-to-end execution of automated CRM communication flows across multiple digital touchpoints to engage users at different stages of their lifecycle.

2. Coordinate with cross-functional departments

• Work closely with internal key stakeholders to align on copywriting, creative content and specific messaging that reflects Decathlon's brand voice.
• Act as the bridge between business goals and customer needs, ensuring that localized sport community insights from other teams are translated into targeted CRM strategies.

3. Optimize current CRM communications

• Plan and conduct robust A/B tests (on subject lines, layout, timing and copy) to identify the most effective engagement strategies tailored for different user segments.
• Evaluate and continuously improve current email and push notification layouts to maximize click-through rates, readability, and overall user experience.

Requirements

Hard Skills

• Copywriting & Content Creation: Possess an eye for creating engaging, customer-centric copy tailored to different target audiences. You understand how to write compelling subject lines, call-to-actions, and short-form messaging that drive user engagement and conversion.
• Data Literacy: Analytical mind comfortable with basic data inputs, report generation, and tracking metrics like conversion rates, open rates, and traffic growth.

Soft Skills

• Passionate About Sports: You are a regular sport practitioner who is deeply connected to sports culture, bringing a vibrant sense of vitality and energy to the workplace.
• User-Obsessed: You put the customer first, prioritizing a seamless, personalized digital journey that genuinely helps make sports accessible to the many.
• Proactive & Resilient: You are a self-starter and a quick learner who thrives in a fast-paced environment, ready to take ownership of both your achievements and learning mistakes.
• Detail-Oriented & Collaborative: You possess excellent communication skills, strong attention to detail in campaign execution, and a highly collaborative mindset to align smoothly with diverse teams.

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