Retail Operation Manager

We are seeking a dynamic and results-driven Sales & Marketing Manager to lead and expand our wholesale distribution of home needs, liquor, and beer products. The successful candidate will be responsible for driving sales growth, managing key accounts, developing market strategies, and overseeing day-to-day sales operations in a fast-paced wholesale environment.

This role requires a hands-on approach, flexibility in working hours, and active involvement in field sales and operational support.

Key Responsibilities

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Develop and execute sales and marketing strategies to grow wholesale business for liquor, beer, and home needs products

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Manage and expand relationships with retailers, supermarkets, provision shops, bars, and restaurants

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Lead, supervise, and motivate the sales team to achieve targets

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Conduct regular market visits, customer meetings, and business development activities

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Oversee pricing, promotions, credit control, and order management

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Coordinate closely with operations, warehouse, and logistics teams to ensure timely deliveries

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Prepare sales forecasts, reports, and performance analysis for management

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Handle customer feedback, complaints, and after-sales issues

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Support management in business planning and market expansion initiatives

Requirements

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Proven experience in sales and marketing management, preferably in wholesale trading, FMCG, liquor, or beverage industry

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Strong negotiation, communication, and leadership skills

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valid Singapore class 3 driving licence

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Willingness to perform field sales and drive company vehicles when required

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Ability to work rotational shifts, weekends, and long working hours

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Strong sense of responsibility, adaptability, and result orientation

Preferred Qualifications

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Existing network with retailers, F&B outlets, or wholesale buyers

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Experience handling liquor and beer products

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Knowledge of distribution channels and wholesale market practices