Brand & Marketing Executive

Brand & Marketing Executive

Help Build Singapore's Leading Wellbeing Preschool

At HEI Schools Singapore, we believe childhood should be filled with curiosity, confidence, connection and joy.

Inspired by the world-renowned Finnish education philosophy, we are on a mission to become Singapore's leading wellbeing preschool, creating a new standard for early childhood education where every child and every family thrives.

We are looking for a creative, strategic and passionate Brand & Marketing Executive to help us bring this vision to life.

This is more than a marketing role. It is an opportunity to help build one of Singapore's most recognised education brands.

Your Mission

When parents in Singapore think of wellbeing in early childhood, they think of HEI.

You will help make that vision a reality.

Your Responsibilities

• Develop and execute annual marketing campaigns that strengthen the HEI brand.
• Create compelling content for social media, blogs, newsletters and digital platforms.
• Manage Facebook, Instagram, LinkedIn, TikTok and emerging social media channels.
• Plan and coordinate Open Houses, family events and community engagement activities.
• Build partnerships with healthcare professionals, parenting groups and community organisations.
• Coordinate photo and video shoots that capture authentic HEI learning experiences.
• Develop parent education campaigns and resources.
• Manage digital advertising campaigns and lead generation.
• Monitor marketing analytics and continuously improve campaign performance.
• Ensure all marketing materials reflect the HEI brand identity and values.
• Support media opportunities, public relations and storytelling.

We Are Looking For Someone Who

• Is an exceptional storyteller and communicator.
• Loves creating beautiful and meaningful content.
• Understands branding, not just marketing.
• Is highly organised and proactive.
• Enjoys planning events and building communities.
• Has strong photography, video or design appreciation.
• Is passionate about early childhood education and family wellbeing.
• Thinks creatively and enjoys bringing new ideas to life.
• Can work independently while collaborating closely with school leaders.

Experience

• Diploma or Degree in Marketing, Communications, Branding or a related field.
• 2–5 years of experience in marketing, branding or digital communications.
• Experience in education, healthcare, hospitality or family-focused organisations is an advantage.
• Proficiency in Canva, Adobe Creative Suite, Meta Business Suite and digital marketing tools is preferred.
• Experience with photography, videography or content creation is highly desirable.

What Success Looks Like

Within your first year, you will help us:

• Increase brand awareness across Singapore.
• Grow a vibrant online parent community.
• Increase enquiries and Open House registrations.
• Strengthen our reputation as Singapore's leading wellbeing preschool.
• Create marketing campaigns that inspire families and reflect the HEI philosophy.

Why Join HEI?

This is an opportunity to help shape the future of early childhood education.

You'll work alongside passionate educators, contribute to meaningful change in children's lives and play a key role in building a purpose-driven brand that supports children, families and communities.

If you believe marketing has the power to inspire, educate and create lasting impact, we'd love to hear from you.

Join us and help build a preschool that Singapore will remember—not just for how children learn, but for how they flourish. Email CV to ***email_hidden***