Regional Specialist, Marketing Services

THEEXECUTIVECIRCLE ASIA PACIFIC PTE. LTD.

Regional Specialist, Marketing Services

This role is responsible for the coordination and execution of marketing communications for B2B products in SEA region (Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam).

This position reports to the Head of Department and plays key role to integrate with Digital and PR teams in building a strong brand for the company.

Work with regional business units on the development and execution of marketing strategies and content development for new product launches
Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional B2B campaigns to enhance brand presence and drive lead generation and sales conversion
Create compelling and targeted B2B content for offline and online platforms
Plan and execute B2B events to enhance brand visibility in the region
Ensure strict adherence to the brand guidelines across all B2B marketing materials
Track and report on key performance indicators (KPIs) specific to B2B marketing to measure the effectiveness of campaigns
Stay updated on industry best practices and emerging trends in B2B marketing to ensure the company remains at the forefront of regional marketing communications
Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Proven experience in regional B2B marketing communications, with a track record of developing impactful campaigns
Strong written and verbal communication skills, with the ability to tailor messaging for diverse B2B audiences
Solid project management experience, with the ability to manage multiple initiatives and meet tight deadlines
Strategic thinker with a results-oriented mindset for B2B marketing
Strong interpersonal and collaboration skills, with experience working across cross-functional teams