Graphic Designer - DTC Paid Social

We're a company running 7–8 figure DTC brand portfolios operating across the US, Malaysia, and the Philippines. Our growth runs through paid social - Meta and TikTok at a serious scale, which means video is at the center of everything we do. We produce a high volume of UGC-style and direct-response ad creative, and we need editors who can keep up without the output quality slipping.

This isn't a passion project or a content agency. The creatives we edit run as paid ads, and the numbers tell us immediately what's working and what isn't. If you're the kind of designer who gets better with every round of feedback and wants to understand why something performs, not just how it looks, this is the environment for you.

We operate across multiple brands and categories, which means that, if needed, our designers must be able to switch between brand voices and audience types, without losing quality or pace.

The Role

You'll be designing static and graphic ad creatives for paid social, alongside supporting brand design needs across our portfolio. Your primary output is performance creative – e.g., Meta static ads, carousels, and graphic overlays.

You'll work from briefs produced by our creative strategists. Design here isn't done in a silo; it's part of a broader creative system, and your output needs to plug into that system cleanly.

What You'll Be Doing

Core Design- Performance Creative

• Designing static ad creatives for Meta (scroll-stopping, direct-response focused, and built to perform against real audiences)

• Producing carousels, product feature graphics, offer visuals, and hook-led image ads across multiple brand styles

• Ensuring every asset is on-brand: correct typography, color usage, visual hierarchy, and tone

Secondary- Brand & Campaign Design

• Supporting campaign and promotional design: sale banners, offer graphics, seasonal creative, and launch assets

• Contributing to product imagery and brand visual assets across the portfolio as needed

• Designing supporting assets for landing pages in collaboration with the Web Designer and CRO team

• Maintaining and evolving brand design systems and asset libraries as the portfolio grows

• Occasionally supporting internal design needs — decks, documents, or materials that represent the brand externally

What the First 90 Days Look Like

First 30 Days

• Complete onboarding: brand immersion, SOP walkthrough, file structure orientation, and creative review process

• Shadow existing edit requests to understand the standard we hold our output to

• Begin editing live briefs and establish reliable turnaround time and revision accuracy from day one

60 Days

• Editing independently with minimal back-and-forth, at this time, you've internalized the brief format and the quality bar

• Operating at full output capacity across concurrent projects

90 Days

• A trusted, high-output editor the team doesn't need to micromanage

• Actively contributing to creative iteration and not just executing briefs but improving them

• Clear track record of on-time delivery, accurate revisions, and consistent quality

• Positioned for growth toward a Senior Editor role as the team scales

How We Measure Your Performance

• Output volume - number of completed edits per week against targets

• Revision rate - how many rounds does it take to get to final approval

• Turnaround time - from brief receipt to first cut submission

• Creative contribution - are you bringing ideas, flagging trends, and improving the briefs you receive

• Ad performance - over time, do the edits you produce correlate with stronger results and are you getting winning ads

Requirements

Must-Haves

• A portfolio that includes DTC or direct-response graphic ad creative - we want to see designs that were made to perform, not just to look good

• Proficiency in Figma and Photoshop, Canva, and AI image tools - these are our primary tools and you need to be fast in both

• Strong grasp of visual hierarchy, typography, and layout as performance tools, you understand why a design works, not just how to make it look clean

• Ability to work across multiple brand identities

• Reliable, consistent output- you can handle concurrent briefs and hit deadlines without the quality slipping

• Comfortable in a feedback-driven environment - revision rounds are part of production, not a sign something went wrong

Strong Advantages

• Experience designing for DTC beauty, wellness, or lifestyle brands

• Familiarity with AI design tools that accelerate production without replacing craft

• Basic understanding of copywriting and how headline and visual work together — you don't just drop in copy, you consider it as a design element

• Experience with motion graphics or simple animated assets for social

• Understanding of conversion-focused design principles — how design choices influence buyer behaviour

Instant No's

• Your portfolio is editorial, print-heavy, or brand identity focused with no paid social or performance creative - that's a different discipline

• You treat briefs as loose suggestions - briefs are precise and exist for a reason; deviating without flagging it causes problems downstream

• You work in isolation - this role requires active collaboration with strategists, and team leads

Benefits

• Competitive monthly rate (contractor) based on experience and portfolio quality

• Clear growth path: Graphic Designer → Senior Graphic Designer

• Fully remote - no fixed location, flexible setup

• Learning & development budget

• Access to winning ad references and a structured feedback system that actually makes you better

• Exposure to high-volume, multi-market DTC creative production at real scale

• Weekly performance reviews with the Creative Director