Marketing Manager

Marketing Manager (Head of Marketing) – Full-Time

TutorJohn Learning Centre

Location: Choa Chu Kang / Tampines, Singapore

Employment Type: Full-Time

Salary: S$3,200 – S$4,500/month (Based on experience, qualifications, and portfolio)

TutorJohn Learning Centre (TJLC) is a growing education brand in Singapore, specialising in small-group tuition for Primary and Secondary students. We are committed to delivering quality education through our proprietary curriculum, dedicated educators, and innovative teaching approach.

We are looking for an experienced Marketing Manager to lead and grow our marketing department. This is a leadership position responsible for planning, executing, and overseeing all marketing initiatives to drive enrolment, strengthen our brand, and support the company's expansion.

As the Head of Marketing, you will lead the overall marketing strategy for TutorJohn Learning Centre. You will oversee digital marketing, branding, lead generation, content creation, partnerships, and campaign management while working closely with the Director and Operations Team to achieve business growth.

Marketing Strategy

• Develop and execute annual and quarterly marketing plans.

• Plan and manage the marketing budget effectively.

• Drive student enrolment through strategic campaigns.

• Build and strengthen the TutorJohn Learning Centre brand.

Digital Marketing

• Manage and optimise paid advertising campaigns on:

  • Meta (Facebook & Instagram)

  • Google Ads

  • TikTok Ads

  • YouTube

• Improve SEO rankings and website performance.

• Optimise marketing funnels and conversion rates.

Social Media & Content

• Develop monthly content calendars.

• Oversee content creation across:

  • Instagram

  • Facebook

  • TikTok

  • LinkedIn

  • Xiaohongshu (RedNote)

• Coordinate with designers, photographers, and videographers to produce engaging content.

Lead Generation & Admissions Support

• Increase enquiries and student enrolments through data-driven campaigns.

• Work closely with the admissions team to improve enquiry conversion rates.

• Identify new marketing opportunities and partnerships.

Brand Management

• Ensure consistent branding across all online and offline platforms.

• Plan and execute promotional campaigns, events, and seasonal enrolment drives.

• Build strategic partnerships with schools, businesses, and community organisations.

Team Leadership

• Lead and manage the marketing team.

• Coordinate with external agencies and freelancers where necessary.

• Set team KPIs and monitor campaign performance.

• Encourage creativity, innovation, and continuous improvement.

Analytics & Reporting

• Monitor campaign performance and advertising ROI.

• Prepare monthly marketing reports, including:

  • Lead generation

  • Cost per lead

  • Conversion rates

  • Website traffic

  • Social media growth

  • Campaign effectiveness

• Recommend improvements based on data and insights.

Mandatory

• Minimum 2–3 years of marketing experience, with experience in digital marketing and campaign management.

• Experience managing Meta Ads, Google Ads, SEO, and social media marketing.

• Strong project management and organisational skills.

• Excellent communication and leadership abilities.

• Results-oriented with strong analytical skills.

• Able to work independently while leading a team.

Preferred

• Experience in the education, tuition, enrichment, or childcare industry.

• Experience managing creative teams or marketing agencies.

• Familiarity with Canva, Adobe Creative Suite, CapCut, Google Analytics, and CRM systems.

5-Day Work Week

• Monday – Friday: 10:00 AM – 7:00 PM

• Occasional weekend work may be required for events or promotional activities (time off in lieu where applicable).

• S$3,200 – S$4,500/month (based on experience and qualifications)

• Performance Bonus

• Annual Wage Supplement (AWS / 13th Month Bonus) upon completion of 12 months

• Annual leave starting from 10 days (increases with years of service)

• Medical benefits

• Career progression opportunities

• Professional training and development

• Opportunity to lead the marketing strategy of a growing education brand

We're looking for a proactive and creative marketing professional who enjoys building brands, generating leads, and driving business growth. You should be both strategic and hands-on, with the ability to manage multiple campaigns while leading the marketing function. If you're passionate about education and want to play a key role in shaping the future of TutorJohn Learning Centre, we'd love to hear from you.