digital marketing Assistant

-Develop and implement digital marketing strategies to increase brand awareness and audience engagement.

- Plan, create, and manage content across social media platforms (Facebook, Instagram, LinkedIn, TikTok, Xiaohongshu, WeChat, etc.).

- Produce engaging marketing materials including copywriting, graphics, short videos, and campaign content.

- Manage the content calendar and coordinate promotional campaigns for international cultural events, competitions, and exchange programmes.

- Execute and optimize paid advertising campaigns on Meta, Google, and other digital platforms.

- Monitor campaign performance using analytics tools and prepare regular reports with actionable insights.

- Maintain and update the company website and other digital platforms.

- Collaborate closely with programme, partnership, and event teams to promote cultural exchange initiatives.

- Stay informed on digital marketing trends and recommend innovative ideas to enhance online presence.