Marketing cum Administrative Assistant

Company: Kelly Oriental Skincare Pte Ltd

Employment Type: Full-time

Work Location: Holland Village

Monthly Salary: S$3,300–S$3,600, depending on relevant skills and experience

Vacancy: 1 position

Kelly Orientalis a Singapore-headquartered group specialising in medical aesthetics, health and wellness.

We operate two medical aesthetic clinics and one Traditional Chinese Medicine clinic in Singapore. The Group also has a product research and development centre and ane-commerce operations centre in Suzhou, China.

We offer a results-oriented and collaborative working environment with straightforwardworking relationships. We value teamwork, continuous learning and long-term,stable development.

About the Role

The successful candidate will support the management and development of our Singapore clinics’ Xiaohongshu accounts, including brand accounts, key-personality accounts and doctor personal-brand accounts.

This is a junior-level opportunity suitable forcandidates who have a strong interest in social media, content creation and themedical aesthetics and beauty industry. Candidates with limited workingexperience but relevant skills, projects or portfolios are welcome to apply.

KeyResponsibilities

1. Support the positioning, content direction and persona development of different Xiaohongshu accounts while maintaining a consistent brand style.
2. Assist with content planning, scriptwriting, filming, video review, editing, uploading and publishing.
3. Research Xiaohongshu platform trends, user behaviour and algorithm updates.
4. Work with the team on organic and paid content strategies to improve account exposure, engagement and customer conversion.
5. Review content performance regularly and analyse key indicators such as views, engagement, enquiries and conversion.
6. Continuously improve post titles, cover images, written content and videos based on performance results.
7. Coordinate with relevant teams on content-seeding and customer-acquisition activities.
8. Support the follow-up of comments and private messages to encourage potential customers to enquire and visit our clinics.

Requirements

1. Strong interest in Xiaohongshu, social media marketing, content creation and the medical aesthetics or beauty industry.
2. Excellent written and spoken Mandarin, with strong Simplified Chinese copywriting skills suitable for Xiaohongshu content and Mainland Chinese audiences.
3. Basic content-planning, photography, filming or video-editing skills.
4. Basic understanding of social media content, paid promotion and customer conversion. Advanced experience is not required, but the candidate should be willing to learn.
5. Good awareness of social media trends, with a strong sense of visual presentation and content quality.
6. Willingness to learn and keep up with Xiaohongshu’s latest platform rules, trends and content formats.
7. Good communication and coordination skills, with the ability to work effectively across different departments.
8. Previous Xiaohongshu operations experience or experience managing medical, doctor or beauty-related personal-brand accounts would be an advantage but is not mandatory.
9. Candidates who are able to commence work within a short notice period will be given priority.

Work-Pass Consideration

Work-pass sponsorship may be considered for eligible candidates, subject to the candidate’s qualifications, the company’s available quota and prevailing Ministry of Manpower requirements.

Application

Please submit your resume together with any relevant Xiaohongshu accounts, social media pages, content samples, videos or portfolio for consideration.

市场营销兼行政助理

Kelly Oriental 是一家总部位于新加坡，专注于医疗美容、健康及养生领域的综合性集团公司。

集团目前在新加坡经营两家医疗美容中心及一家中医诊所，并在中国苏州设有产品研发中心及电商运营中心。

我们提供以成果为导向、注重团队合作的工作环境，工作关系直接高效。公司重视团队协作、持续学习及员工的长期稳定发展。

关于此职位

我们现招聘一名市场营销兼行政助理加入市场营销团队。

此职位将协助运营及发展新加坡院线的小红书账号，包括品牌矩阵账号、主理人个人品牌账号及医生个人品牌账号。

本职位属于初级岗位，适合对社交媒体、内容创作、医疗美容及美业有浓厚兴趣的人选。工作经验较少，但具备相关技能、项目经验或作品集的候选人，也欢迎申请。

岗位职责

1. 协助规划不同小红书账号的定位、内容方向及人物形象，并保持统一的品牌风格。
2. 协助进行内容策划、脚本撰写、素材拍摄、视频审核、剪辑、上传及发布。
3. 研究小红书平台趋势、用户习惯及算法规则的最新变化。
4. 配合团队开展自然流量及付费推广策略，以提升账号曝光、互动及顾客转化。
5. 定期复盘内容表现，并分析浏览量、互动、咨询及转化等主要数据。
6. 根据内容表现，持续优化笔记标题、封面、文案及视频内容。
7. 配合相关部门进行内容种草、引流及顾客开发工作。
8. 协助跟进评论及私信，引导潜在顾客进一步咨询及到店。

任职要求

1. 对小红书、社交媒体营销、内容创作，以及医疗美容或美业有浓厚兴趣。
2. 具备优秀的中文书写及口语表达能力，并能够使用简体中文撰写适合小红书及中国用户阅读的内容。
3. 具备基本的内容策划、摄影、拍摄或视频剪辑能力。
4. 对社交媒体内容、付费推广及顾客转化有基本认识。无需具备资深经验，但须愿意学习及提升。
5. 对社交媒体趋势有一定敏锐度，并具备良好的视觉审美及内容判断能力。
6. 愿意持续学习，并及时掌握小红书平台最新规则、趋势及内容形式。
7. 具备良好的沟通及协调能力，能够与不同部门有效合作。
8. 具备小红书运营经验，或曾参与医疗、医生、美业相关个人品牌账号运营者优先，但并非必要条件。
9. 能够在较短通知期内到岗的人选将优先考虑。

工作准证

公司可根据候选人的资历、公司现有配额及新加坡人力部的相关规定，考虑为符合条件的人选提供工作准证申请支持。

申请方式

请提交个人简历，并附上任何相关的小红书账号、社交媒体主页、内容作品、视频或个人作品集，供公司评估。