Intern, Social Media & Creatives

Singapore Internship

Job Description

• Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
• Develop and maintain the social content calendar, ensuring a consistent publishing cadence.
• Monitor gaming, Roblox, and social media trends, turning relevant moments into timely content opportunities.
• Work closely with the Editor to ideate content, prepare creative briefs, and guide video and visual production.
• Produce lightweight social content to maintain player engagement between major updates.
• Manage the Roblox Experience Page, including thumbnails, descriptions, events, and other storefront assets.
• Optimise storefront performance using data and player insights to improve player acquisition and conversion.
• Support Roblox Sponsored Ads and off-platform paid campaigns, including creative planning, campaign setup, and performance optimisation.
• Lead go-to-market planning for game updates, coordinating marketing activities across social, community, and paid channels.
• Adapt and localise marketing copy and creative for the US audience, ensuring cultural relevance and platform fit.
• Monitor campaign and channel performance, using insights to continuously improve content, community growth, and marketing effectiveness.

• Experience managing social media platforms such as YouTube, TikTok, and X.
• Strong understanding of social media trends, gaming culture, and content that drives engagement.
• Experience running paid digital campaigns, including Roblox Sponsored Ads and/or off-platform advertising.
• Confident in engaging and communicating with online communities.
• Strong organisational skills with the ability to manage content calendars and multiple campaigns.
• Good creative judgement, with the ability to brief designers and editors effectively.
• Familiarity with Roblox storefront optimisation and performance metrics.
• Data-driven mindset with the ability to interpret campaign and content performance to inform decisions.
• Experience creating or editing social media content is a plus.
• Experience working with Roblox or gaming communities is a plus.
• Experience planning and executing go-to-market or integrated marketing campaigns is a plus.
• Experience conducting A/B testing for thumbnails or creative assets is a plus.
• Strong copywriting skills for social media and storefronts are a plus.
• Fluency or market expertise in regions beyond the US (e.g. Latin America or Southeast Asia) is a plus.