General Manager – Business Growth & Operations

General Manager – Business Growth & Operations

Salary Range: S$6,000–S$7,000 per month

Ms Durian is looking for a commercially driven, hands-on General Manager – Business Growth & Operations to lead our corporate sales, marketing and day-to-day business operations.

Reporting directly to the Founder, you will be responsible for growing corporate sales, leading festive and brand campaigns, and overseeing our café, kitchen, fulfilment and customer-service operations.

This role is suitable for an experienced F&B leader who is ready to take on broader responsibility for business growth, team performance and profitability.

Key Responsibilities

1. Corporate Sales and Business Development

• Develop and execute a clear corporate-sales strategy.

• Grow revenue from corporate gifting, festive orders, bulk purchases, catering, events and business partnerships.

• Build and manage a strong pipeline of prospective corporate clients.

• Proactively approach companies, institutions, event organisers and potential partners.

• Prepare corporate packages, quotations, proposals and presentations.

• Build long-term relationships with clients and increase repeat orders.

• Achieve agreed monthly, quarterly and annual corporate-sales targets.

• Identify new products, partnerships, outlets and sales channels.

2. Marketing and Campaigns

• Lead Ms Durian’s overall marketing and brand strategy.

• Develop an annual marketing and festive campaign calendar.

• Plan and execute campaigns for Chinese New Year, Hari Raya, Mid-Autumn Festival, Christmas, anniversaries, product launches and other key occasions.

• Set clear sales, revenue and performance targets for each campaign.

• Manage campaign concepts, budgets, timelines and execution.

• Oversee online and offline marketing, social media, content, advertising, collaborations and in-store promotions.

• Review campaign results and improve return on marketing expenditure.

3. Operations Management

• Oversee café, kitchen, fulfilment and customer-service operations.

• Ensure effective coordination between sales, marketing, production and operations.

• Prepare the business operationally for corporate orders, festive campaigns and peak periods.

• Improve productivity, workflows, order accuracy, turnaround time and service standards.

• Monitor manpower, scheduling, inventory, procurement, production capacity and wastage.

• Establish and maintain clear standard operating procedures.

• Maintain product quality, food safety and customer-service standards.

• Identify operational issues and implement practical solutions.

Financial and Team Management

• Set sales targets, budgets and performance indicators.

• Monitor revenue, gross profit, food costs, labour costs, marketing expenditure and operating expenses.

• Improve productivity, cost control and overall profitability.

• Lead and manage the sales, marketing and operations teams.

• Set clear expectations and measurable targets for team members.

• Conduct regular performance reviews and follow up on action plans.

• Provide regular business-performance reports to the Founder.

Key Performance Indicators

Performance will be measured based on:

• Achievement of corporate-sales revenue targets.

• Growth in new and repeat corporate accounts.

• Value and quality of the corporate-sales pipeline.

• Revenue and return from marketing and festive campaigns.

• Achievement of overall company sales and profitability targets.

• Control of food costs, labour costs, wastage and operating expenses.

• Improvement in order accuracy, fulfilment and customer satisfaction.

• Team performance, productivity and accountability.

• Development of new products, partnerships and sales channels.

Requirements

• At least five years of relevant experience in F&B, hospitality, retail, consumer goods or a related industry.

• Proven experience in corporate sales, business development or key-account management.

• Experience planning and executing marketing or festive campaigns.

• Strong operational and people-management experience.

• Good understanding of budgets, margins, cost control and profitability.

• Strong leadership, communication, negotiation and relationship-management skills.

• Commercially minded, resourceful and results-oriented.

• Able to think strategically while remaining actively involved in execution.

• Comfortable working in a growing SME environment and supporting the business during peak periods.

What We Offer

• Monthly salary of S$6,000–S$7,000, depending on experience.

• Corporate-sales incentives based on agreed revenue and gross-profit targets.

• Performance bonus based on company results and management KPIs.

• Direct involvement in shaping the growth and future direction of Ms Durian.

• Opportunity to develop new products, partnerships, sales channels and expansion projects.

If you are a hands-on business leader who can grow revenue, build capable teams and strengthen operational performance, we would love to hear from you.

Please submit your résumé together with a short introduction outlining your relevant experience, key achievements and interest in joining Ms Durian.