Novotel Singapore on Stevens: Marketing & Communications Executive

Primary Responsibilities

General Responsibilities

· To execute pro-active communication and advertising plans, aimed at achieving results and developing awareness.

· To support with sought-out opportunities for sponsorships, partnerships that will enhance and support branding thus maximising market penetration and exposure through endorsement by third parties.

· To maintain a media contact database.

· To support in the production of Food and Beverage collaterals, advertising and promotional activities.

· Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.

· Assist in production of press releases and maintain good relationship with media.

· Oversee the end-to-end production of marketing materials, including leaflets, posters,flyers, newsletters, e-newsletters.

· Maintaining and updating customer and media databases.

· Contributing to and developing marketing plans and strategies.

· Evaluating marketing campaigns.

· Liaising with designers and printers.

· Supporting the Marketing Communications Director and other colleagues.

· Run marketing campaigns and posts on social media for the hotel.

· Media Monitoring for publicity in various publications.

· Update content and promotion on hotel website.

· Compiling monthly publicity report.

Public Relations

· Pitch appropriate story angles to media with objectives and story targets.

· Compile and maintain a comprehensive listof media contacts and take full responsibility for the key media by maintaining and developing close relationships, both local & regional.

· Coordinate invited media for hotel tour,invite media to experience restaurants, bar and spa. Identify media photo opportunities and liaise with various departments for the photo shoots.

· Assist in the preparation of pressreleases for appropriate targeted media, locally, regionally and internationally as per the PR activity plan.

· Secure opportunities, direct and attend hotel sponsored events, and develop targeted partner relationships.

· Coordinate and organise press promotional activities.

· Responsible for all media initiatives to project a positive image for the Hotel at all times.

· Disseminate press releases and letters forthe Hotel.

· Ensure press kit information iscomprehensive and kept up-to-date.

Administration

· Sourcing of quotations

· Raising purchase requests, following up onquotations and approval of PR

· Organising job briefs from F&B department and submitting Accor Plus forms

Advertising

· Work with Marketing and Communications Directorto execute advertising campaigns

· To produce and ensure timely submissionsof all advertising materials

E Direct Marketing

· Execute growth initiatives for database acquisition

· Compile and maintain database

· Produce drafts and execute eDM blasts

Collaterals

· Coordinate and execute production ofprinted materials (guest collateral, brochures, F&B promo brochures), with assistance of executives, following the specifications stipulated in the corporate ID manual.

· Ensure best priced quotations and raise purchase requisitions for all production and printing related services.

· Copywriting for all hotel collaterals,brochures, website, newsletter etc.

· Assist the various departments in theircollateral production.

· Update of in-room collaterals.

Social Media Marketing & Management

· Developing social media content plans that are consistent with brand identities.

· Creating consistent, meaningful content onall social media platforms, including writing and editing social media posts,improving customer engagement, and promoting social media campaigns.

· Communicating with social media followers,including responding to queries in a timely manner.

· Developing and managing social influencer programs and attending social influencer events.

· Using analytical tools such as GoogleAnalytics, Local Measure, and Facebook Insights to monitor and evaluate thehotel’s social media presence and performance.

· Preparing monthly reports on social media marketing efforts.

· Suggesting recommendations to adjust the social media marketing strategy for optimal results.

· Staying up to date on best practices andemerging trends in social media.

· Monitor and research consumer conversations, competition, industry, creative trends and ideate breakthrough social activations, content inspiration and productions

Visual Content Management

· Create visually impactful content tosupport the brand’s marketing and communications strategies and plans

· Development and execution of stillphotography, graphics and videography assets

· Provide a wide variety of visualstorytelling for off and online media, print, video & social media spaces.

Miscellaneous

· Coordinate with other departments toensure the smooth-running operation of the job functions

· He/she may be called upon to undertake other responsibilities in accordance to the requirements of the management.

· He/she may be called upon to assist on special mission or replacement in commercial or administrative department of the hotel.

Other Responsibilities

· Attend all briefings, meetings and trainings as assigned by management.

· Maintain a high standard of personal appearance and hygiene at all times.

· Be awareof the hotel fire & life safety/emergency procedure.

· Perform other reasonable duties assigned by the assigned by the Management.