Country Manager, Thailand — ZestBuy

Reporting Line: Head of International Business Unit

Location: Bangkok, Thailand

I. Business Background

ZestBuy Thailand is entering a critical commercialization acceleration phase. As the production environment for the International Department's AIGC dashboard and full-funnel content console（aigc-admin.zestbuy.co.th）, the Thailand market serves as the primary proving ground for AIGC V2 — all live data streams and optimization cycles run through this market.

Currently, the full-funnel P&L is temporarily managed by the CEO, making this role unsustainable in the long term. We are seeking a dedicated Country Manager to take full ownership. The hire will transition ZestBuy from “steady operations” to “commercialization delivery,” with an expectation to produce the first set of real commercialization data within 4 weeks and complete PMF validation by Q3, contributing a critical growth engine toward H2 break-even（BE).

I. Key Responsibilities

1. Full-Funnel P&L Ownership: Assume full accountability for ZestBuy Thailand's P&L across content production, traffic acquisition, commercialization, and user retention.
2. Local Business Development: Lead the end-to-end onboarding and management of KOLs, brands, and affiliate partners in Thailand, building a healthy commercial partnership ecosystem.
3. AIGC Content Platform Coordination: Work closely with the group's AIGC platform team to ensure Thai-language content quality, cultural relevance, and production cadence meet local user expectations and brand standards.
4. Cross-Border KPI Alignment & Best Practice Adoption: Regularly align KPIs with B1/B2 business platform teams, adopt best practices from other markets through cross-country benchmarking, and drive continuous operational improvement.
5. Local Team Building & Compliance Coordination: Recruit, train, and manage the Thailand team; coordinate local compliance, taxation, and office administration.

III. Requirements

1. 5+ years of experience in consumer content, e-commerce, shopping guide, or social media industries in Thailand or Southeast Asia.
2. Candidate background：Thai national, native Thai speaker, fluent in English, with strong capability in local team building.
3. Proven track record of independent operation in a startup / solo-operator ("one-person company") environment, with 0→1 or 1→10 national-level business ownership experience, having independently managed the P&L of a country- or region-level business line.
4. Mature commercialization execution capabilities, with a verifiable KOL / top tier brand resource network and direct partnership relationships in Thailand; experience driving product DAU (Daily Active Users) growth, user growth, and channel expansion is preferred.
5. In-depth understanding of Thailand's local shopping guide, traffic referral, and cashback/affiliate marketing platforms (Priceza, ShopBack.co.th, iPrice Thailand) and the regulatory/compliance environment.

IV. Plus

• AI-motivated, with the ability to integrate AIGC tools into daily content and growth operations