Marketing Manager

Responsibilities

• Develop and implement a strategic marketing plan to achieve business growth objectives
• Conduct market research to identify industry trends, customer needs, and sector changes
• Identify potential markets, key customers, and relevant industry sectors for targeted marketing
• Collaborate with the sales team to build and maintain long-term client relationships
• Organize and participate in industry events, exhibitions, and trade shows to attract new clients and strengthen existing relationships
• Build and maintain strong client relationships to ensure satisfaction and encourage repeat business
• Collect and analyze client feedback to refine service offerings and improve customer satisfaction
• Act as a liaison between clients and internal teams to facilitate smooth communication and project updates
• Develop and manage the marketing budget, ensuring cost-effective campaigns and tracking return on investment (ROI)
• Monitor marketing campaign effectiveness and adjust strategies based on performance metrics
• Prepare regular reports on marketing activities, budget status, and outcomes for senior management review
• Develop partnerships with industry bodies, suppliers, and companies to expand the company’s network and market reach
• Negotiate co-marketing agreements and collaborate on joint marketing initiatives with industry stakeholders
• Mentor and guide the marketing team to ensure they have the skills and resources to execute strategies effectively
• Provide operational support to the Commercial and Billing departments as needed
• Assist the General Manager with ad-hoc duties and deliverables as required
• Execute additional tasks assigned by Senior Management or General Managers