General Manager - Kitchen Appliances
NEWMATIC PTE. LTD.
Company: Newmatic Pte Ltd
Location: Singapore
Employment Type: Full-Time, Senior Management
Salary: S$12,000 – S$18,000 per month, plus performance-based remuneration
Reports to: Founder / Chairman
About Newmatic
Newmatic is a Singapore-based kitchen appliance company with a growing international business and operations across multiple African markets.
Our business combines product development, China OEM/ODM sourcing, brand management, distribution, showrooms, sales and after-sales service.
As Newmatic enters its next phase of growth, we are strengthening our Singapore headquarters and building a professional management organisation capable of supporting a larger international business.
The Role
We are looking for a commercially strong and hands-on General Manager to work closely with the Founder and lead the development of Newmatic into a professionally managed regional organisation.
This is not purely an administrative management position.
The General Manager will be expected to understand the business in depth, take ownership of commercial and operational performance, develop capable managers, strengthen systems and controls, and progressively assume responsibilities currently handled by the Founder.
The successful candidate should be comfortable operating in an entrepreneurial environment while bringing the discipline, structure and accountability required to build a larger organisation.
Key Responsibilities
Business Leadership & Performance
Work with the Founder to translate Newmatic's strategy into clear business plans, priorities and measurable targets.
Take increasing responsibility for the overall performance of the business.
Drive revenue growth, profitability, cash generation and return on investment.
Review business performance across countries and ensure corrective action is taken where required.
Develop clear KPIs and management reporting across the organisation.
Management & Organisation Development
Build and develop a strong second layer of management.
Establish clear responsibilities, authority and accountability for managers.
Reduce unnecessary dependence on the Founder for routine operational decisions.
Develop a performance-driven management culture based on measurable results.
Identify organisational gaps and recruit or develop the people required to support future growth.
Regional Operations
Coordinate and support Newmatic businesses, partners and management teams across multiple international markets.
Review country performance including sales, profitability, inventory, working capital, customer service and operational execution.
Support the evaluation and development of new markets.
Travel internationally when required, particularly within Africa and Asia.
Product & Supply Chain
Work closely with the Founder and product team to understand Newmatic's product philosophy, supplier-selection principles and sourcing strategy.
Develop sufficient understanding of appliances and related products to make sound commercial decisions.
Support the institutionalisation of product selection, product development and China sourcing capabilities.
Ensure suppliers deliver the required combination of product quality, competitiveness, reliability and commercial value.
Financial Management & Controls
Work closely with finance to strengthen budgeting, forecasting and management reporting.
Monitor profitability, gross margins, expenses, inventory and working capital.
Establish appropriate operating controls and approval processes as the organisation grows.
Ensure management decisions are supported by timely and reliable financial information.
Systems & Processes
Identify areas where business knowledge or processes are dependent on individuals and convert them into repeatable organisational systems.
Improve operating procedures, reporting systems and management controls.
Ensure systems support growth without creating unnecessary bureaucracy.
Drive continuous improvement across the organisation.
Candidate Profile
We are interested in candidates who have demonstrated the ability to build and run businesses, rather than candidates whose experience is limited to managing a single corporate function.
The ideal candidate will have:
Significant senior management experience with responsibility for business performance or P&L.
Strong commercial judgement and financial understanding.
Experience managing teams across multiple functions.
Demonstrated ability to develop managers and build organisational systems.
International or regional business experience.
Experience in appliances, consumer durables, electrical products, building materials, kitchen products, home improvement, distribution or related industries would be advantageous.
Experience dealing with China-based manufacturers or OEM/ODM suppliers would be advantageous.
Ability to understand products technically and commercially rather than relying solely on sales or marketing considerations.
Strong analytical and problem-solving ability.
Excellent communication and leadership skills.
Willingness to travel internationally.
Mandarin proficiency would be advantageous where it enables direct communication with China-based suppliers and manufacturing partners.
Personal Attributes
We are looking particularly for someone who:
Thinks like an owner.
Is commercially driven and results-oriented.
Is intellectually curious and willing to learn the appliance business deeply.
Is comfortable questioning existing practices when a better solution exists.
Can move between strategy and hands-on execution.
Builds strong managers rather than becoming the centre of every decision.
Values integrity, accountability and long-term relationships.
Can operate effectively in both entrepreneurial and structured environments.
Growth Opportunity
Newmatic is entering an important stage in its development.
For the right person, this position offers the opportunity to play a major role in building the management systems, organisational capabilities and international business required for Newmatic's next phase of growth.
As the company develops, the scope and responsibility of the General Manager position can expand significantly.