Finance Manager
WELOVESUPERMOM PTE. LTD.
About the Role
We're looking for a hands-on Finance Manager to own both day-to-day finance operations and financial planning & analysis (FP&A) for the business. This role blends operational rigor — month-end close, reconciliations, cash management — with forward-looking work: budgeting, forecasting, and business partnering with department heads. You'll also help modernize how finance works, using AI tools (Claude in particular) to improve speed, accuracy, and depth of analysis.
This is a great fit for someone who wants ownership of the full finance engine — not just modeling, but making sure the books, cash, and controls are solid day to day.
Key Responsibilities
Day-to-Day
Finance
Operations
- Own month-end and year-end close processes, ensuring timely and accurate financial reporting
- Manage accounts payable, accounts receivable, and vendor payment cycles
- Oversee bank reconciliations, cash flow monitoring, and working capital management
- Ensure compliance with statutory filing requirements, tax obligations, and audit readiness
- Maintain and strengthen internal controls and finance SOPs
- Liaise with external auditors, tax agents, and company secretary as needed
FP&A & Business Partnering
- Own the budgeting, forecasting, and variance analysis process across active markets
- Prepare monthly management reports, P&L analysis, and board-level financial packs
- Partner with Business and Commercial teams to model revenue scenarios and support pricing and deal decisions
- Build and maintain financial models in Excel for planning, investment, and scenario analysis
- Support cash flow forecasting and cost optimization initiatives
Finance
Modernization
- Identify opportunities to apply AI tools (e.g., Claude) to automate reporting, accelerate variance analysis, and reduce manual reconciliation work
- Continuously improve finance processes for speed and accuracy
- Mentor and guide regional finance staff as the team grows
What We're Looking For
- 5+ years of finance experience, spanning both finance operations (close, AP/AR, compliance) and FP&A
- Advanced Excel skills (financial modeling, pivot tables, complex formulas, VBA)
- Demonstrated experience using AI tools for finance work — Claude, ChatGPT, or similar — to improve analysis quality or speed
- Strong analytical mindset with the ability to translate numbers into a clear business narrative
- Experience working in or with a marketing technology, media, or digital platform business preferred
- Comfortable operating in a fast-paced, multi-market environment
- Degree in Finance, Accounting, Economics, or related field; professional qualification (CA, ACCA, CFA) is a plus
- Singapore work authorization required (Citizen or PR)
Why Join Us
- Work directly with the CFO and leadership team on high-visibility strategic and operational initiatives
- Genuine ownership over the finance function supporting the CFO
- Real opportunity to shape how AI is used in finance operations — not just adopt tools, but help define how the function works
- Fast-moving, data-driven culture with real ownership over your area