Front-Line Sales Executive (Education & Training)

Occupation: Sales Staff / Sales Executive

Location

High Street Centre, Singapore

Working Hours

Monday to Friday: 10:00 AM – 7:00 PM

Salary

Fixed monthly salary: SGD 1,500

Commission: 30% of eligible sales generated

The commission structure offers strong earning potential and is based on successfully closed sales and confirmed course enrolments, subject to the company's commission terms.

We are a growing Commercial School and Private Education Institution (PEI) offering quality education and professional training programmes. We are seeking motivated and energetic front-line sales staff to promote our courses, engage prospective students, and generate confirmed enrolments.

This role is suitable for individuals who are confident communicators, enjoy meeting customers, and have the drive to generate and close sales. Experience selling to Mainland China customers is preferred.

Job Summary

The Front-Line Sales Executive will be responsible for promoting the school's courses, responding to customer enquiries, conducting course consultations, following up with prospective students, and converting leads into paid enrolments.

The successful candidate should be sales-driven, customer-focused, and comfortable working towards commission-based targets.

Key Responsibilities

Front-Line Sales

• Promote the school's courses and training programmes to prospective students.

• Attend to walk-in customers, telephone enquiries, online enquiries, social media messages, and other sales leads.

• Understand customers' education and training needs and recommend suitable courses.

• Explain course content, schedules, fees, admission requirements, and enrolment procedures clearly.

• Follow up promptly with prospective students through phone calls, messaging applications, email, and other communication channels.

• Generate new sales leads through personal networking, referrals, online platforms, events, and other suitable channels.

• Convert enquiries into confirmed course enrolments and payments.

• Maintain accurate records of leads, follow-ups, sales activities, and enrolments.

• Achieve individual sales and enrolment targets.

• Provide professional customer service before and after enrolment.

Mainland China Customer Sales

• Promote courses to prospective students and customers from Mainland China.

• Communicate with Mainland China customers through telephone, messaging applications, social media, and online platforms.

• Build relationships with prospective students, parents, education consultants, agents, and referral partners.

• Understand the needs and expectations of Mainland Chinese customers.

• Conduct sales consultations and presentations in Mandarin and English.

• Develop customer referrals and repeat business opportunities.

• Provide feedback on customer preferences, market trends, and competitor activities.

Administrative and Team Support

• Assist with registration forms, payment collection, and enrolment documentation.

• Coordinate with the administration and academic teams to ensure a smooth enrolment process.

• Participate in promotional activities, education fairs, open houses, and sales events.

• Maintain a professional appearance and positive attitude when representing the school.

• Perform other sales and customer service duties assigned by management.

Required Competencies

• No formal educational qualification is required.

• Sales experience is an advantage but not essential.

• Experience in selling to Mainland China customers is preferred.

• Strong interest in sales and customer engagement.

• Confident, outgoing, and persuasive personality.

• Ability to generate leads and close sales.

• Good communication and interpersonal skills.

• Self-motivated, target-oriented, and willing to work on a commission-based structure.

• Comfortable using mobile phones, messaging applications, social media, and basic computer applications.

• Able to work independently and as part of a team.

Language Requirements

• Proficiency in Mandarin and English, both spoken and written.

• Ability to communicate confidently with Mainland Chinese customers, students, parents, agents, and business partners.

• Ability to explain course information and conduct sales discussions in both languages.

Preferred Experience

• Experience in education, training, tuition, recruitment, travel, property, insurance, telecommunications, retail, or other customer-facing sales roles.

• Experience with direct sales, telesales, online sales, lead generation, or customer acquisition.

• Existing contacts or networks among Mainland China customers, students, parents, agents, or education consultants.

• Experience promoting courses or services through WeChat, Xiaohongshu, Douyin, or other Chinese-language platforms.

What We Offer

• Fixed monthly salary of SGD 1,500.

• Attractive 30% sales commission on eligible confirmed sales.

• High earning potential for successful sales performers.

• Sales training and product knowledge support.

• Opportunity to develop experience in education sales and international student recruitment.

• Supportive and performance-oriented working environment.

• Career progression opportunities based on sales performance.

Application

Interested applicants should submit their resume and a brief description of their sales experience, customer networks, and language abilities. Applicants with experience selling to Mainland China customers or an established Mainland China customer network are encouraged to apply.

Only shortlisted candidates will be contacted for an interview.