Digital Marketing Executive (Government Sector)

Salary: $3,500 – $4,900/month

Location: City Hall/Clarke Quay

Contract: 3 months - 12 months

Hybrid work arrangement available

Job Responsibilities

• Support the execution of digital marketing campaigns across social media, search and display channels

• Assist with campaign setup, scheduling, audience targeting and monitoring

• Support email marketing campaigns and CRM activities

• Track digital campaign performance, including clicks, conversions and engagement

• Prepare campaign performance reports and dashboards

• Assist with A/B testing and campaign optimisation

• Coordinate digital creatives and campaign materials with relevant teams

• Support basic SEO activities, including keyword research and metadata tagging

• Conduct research on audience behaviour, market trends and competitor activities

• Maintain campaign timelines and ensure deliverables are completed on schedule

• Diploma/Degree in Marketing, Communications, Events, Arts Management or related fields

• Around 2 years of relevant experience preferred

• Experience in digital marketing, marketing campaigns or related functions

• Familiarity with Meta Ads, Google Ads, SEO and digital analytics tools would be advantageous

• Strong organisational and analytical skills with good attention to detail

• Good written and verbal communication skills

• Proficient in Microsoft Office and digital communication platforms

• Able to manage multiple priorities in a fast-paced environment