VP of Operations & Brand Development

VP of Operations & Brand Development - Premium Skincare

Singapore | Open to relocation candidates

About the Role

We are looking for a hands-on operations leader to take ownership of our end-to-end supply chain, manufacturing partnerships, and brand execution as we scale our premium skincare line across Southeast Asia. This is a build-and-run role. You will work directly with offshore manufacturing partners, own procurement and quality standards, and help shape how the brand shows up in market, from product formulation through to e-commerce and eventual physical retail.

What You will Do

- Manage relationships with offshore manufacturing and formulation partners, ensuring product quality, cost, and timelines stay on track across the SKU portfolio

- Own end-to-end supply chain operations from upstream sourcing and procurement through to downstream logistics and direct-to-consumer fulfilment

- Partner with formulation teams to adapt products for tropical/humid climates (texture, stability, actives suited to SEA skin concerns)

- Lead brand development and communications strategy, keeping messaging and market positioning consistent across channels

- Support market entry and expansion planning, including addressable market analysis for new SEA markets

- Manage supplier and vendor negotiations, and represent the company in key external and investor-facing conversations

- Build and lead a growing regional team spanning operations, procurement, and brand functions

What Are we Looking for

- 12 to15+ years of experience across brand development, procurement, supply chain, or sales management, ideally in skincare, beauty, biotech, or consumer goods

- Direct experience managing offshore or overseas manufacturing partners

- Track record of owning brand strategy and communications alongside operational execution, this is a hybrid role, not a pure ops or pure brand seat

- Familiarity with Southeast Asian consumer markets and climate-driven product considerations a strong plus

- Comfortable operating in a lean, founder-style environment, this isn't a role with a large existing team or established playbook

- Fluent Mandarin required; conversation Thai, Melayu, Bahasa, Vietnamese is advantageous

- Bachelor's degree required