Business Development Executive (F&B Brand Expansion)

KVALITO FOOD PTE. LTD. is seeking a motivated and experienced Business Development Executive – F&B Brand Expansion & Operations to support the expansion of the company's F&B brands and business operations in Singapore.

The successful candidate will be responsible for developing franchise and partnership opportunities, generating new business leads, managing customer relationships, supporting digital marketing activities and coordinating business expansion and operational activities.

Key Responsibilities

Business Development & Franchise Expansion

• Develop new franchise, partnership and business development opportunities for the company's F&B brands.
• Identify and approach potential franchisees, investors, business partners and corporate customers.
• Develop and maintain long-term relationships with existing and potential business partners.
• Conduct business presentations and introduce the company's F&B concepts and business opportunities.
• Follow up on leads, enquiries and potential franchise opportunities from initial contact through to negotiation and onboarding.
• Conduct market research to identify new business opportunities and potential market segments.
• Research Singapore F&B market trends, customer preferences and competitor activities.
• Participate in exhibitions, networking events, promotional activities and business development campaigns.

Digital Marketing & Social Media

• Support franchise lead generation through online and offline marketing channels.
• Manage and develop content for social media platforms including Xiaohongshu (RED), Douyin and Kuaishou.
• Plan and coordinate short-form video content for F&B brand promotion and franchise marketing.
• Coordinate video shooting, content planning and promotional campaigns.
• Monitor social media engagement, enquiries and lead generation performance.
• Analyse content performance and improve lead conversion strategies.
• Ensure marketing content complies with relevant platform rules, advertising policies and content requirements.

Customer Relationship & Sales

• Communicate with prospective franchisees, investors and customers to understand their requirements.
• Handle enquiries and provide appropriate business solutions.
• Conduct negotiations and follow up on commercial discussions.
• Prepare sales proposals, presentations and business development materials.
• Maintain accurate records of leads, customer communications and business opportunities.
• Follow up on agreements, contracts and related documentation.
• Achieve agreed monthly business development and sales targets.

Business Operations & Expansion Support

• Coordinate with internal teams to support new outlet and franchise onboarding.
• Assist with franchise setup and operational coordination.
• Coordinate with suppliers, contractors and business partners where required.
• Support the implementation of operational procedures for new business locations.
• Monitor the progress of business expansion projects and report operational issues to management.
• Assist management in improving business processes and operational efficiency.
• Provide feedback from customers and business partners to support continuous improvement.

Requirements

• Relevant experience in sales, business development, customer relationship management, F&B, retail, operations or related fields.
• Previous experience in sales or customer-facing roles is preferred.
• Experience in Singapore working environments will be an advantage.
• Experience dealing with customers, business partners or suppliers will be an advantage.
• Experience in F&B franchise development, business development or social media marketing is preferred.
• Familiarity with Xiaohongshu (RED), Douyin and Kuaishou is an advantage.
• Knowledge of short-video content planning and social media marketing strategies.
• Strong communication, negotiation and interpersonal skills.
• Able to identify customer requirements and provide practical solutions.
• Self-motivated, target-oriented and able to work independently.
• Good organisational and coordination skills.
• Fluency in Chinese and Cantonese is an advantage.
• English communication skills are required for communication with local customers, suppliers and business partners.
• Basic video editing and content creation skills are an advantage.
• Candidates with strong practical working experience in lieu of formal academic qualifications may be considered.

Preferred Candidate Profile

The ideal candidate should have practical experience in:

• Sales and customer communication
• Business development and lead generation
• Customer relationship management
• Market development
• Business negotiations
• Operational coordination
• Working with customers and business partners
• Singapore working environment
• Chinese-language digital marketing platforms