Enterprise/Application Architect

Experience: 10+ Years

Role: Enterprise/Application Architect

Key Skills

Marketing Automation & Customer EngagementPlatforms

§ Salesforce Marketing Cloud (SFMC)

§ Adobe Campaign Classic / Standard

§ Adobe Journey Optimizer

§ Braze

§ Pega Customer Decision Hub

§ SAS Customer Intelligence

§ Unica

§ Oracle Responsys

Data, Analytics & Personalization

§ Adobe Experience Platform (AEP)

§ Customer Data Platforms (CDP)

§ Adobe Analytics

§ Google Analytics 360

§ Customer 360 architectures

§ Real-time Customer Profiles

§ AI-driven personalization and recommendation engines

Enterprise Architecture & Integration

§ TOGAF and Enterprise Architecture methodologies

§ Cloud Architecture (AWS, Azure, GCP)

§ API and Event-Driven Architectures

§ Data Lake and Data Mesh architectures

§ Microservices and Integration Platforms

§ Security, Data Governance and Privacy-by-Design principles

Responsibilities

§ Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.

§ Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.

§ Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.

§ Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.

§ Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.

§ Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions.

§ Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms.

§ Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions.

§ Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.

§ Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.

§ Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.

§ Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.

§ Ensure architectural decisions support resilience, performance, security, compliance and future business growth.

§ Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives.

Requirements

§ Bachelor's Degree in Computer Science, Information Technology, Engineering or a related discipline from a recognized university.

§ Postgraduate qualifications in Technology, Architecture or Business Management will be advantageous.

§ Minimum 15 years of experience in enterprise technology delivery, solution architecture or platform architecture roles.

§ At least 8 years of dedicated experience in Marketing Technology (MarTech), Customer Engagement, CRM or Marketing Automation architecture.

§ Demonstrated experience defining and implementing enterprise-scale MarTech strategies within large financial institutions, telecommunications companies, digital enterprises or multinational organizations.

§ Proven track record in leading large-scale platform modernization, architecture transformation and cloud adoption initiatives.

§ Deep understanding of customer engagement ecosystems, customer journey orchestration, campaign management, personalization and customer data management.

§ Strong knowledge of enterprise architecture frameworks, architecture governance and technology road mapping.

§ Ability to engage and influence senior business and technology stakeholders including executive leadership.

§ Strong analytical and problem-solving skills with the ability to balance business objectives, customer experience, technology capabilities and regulatory requirements.

§ Experience operating in complex, multi-country and highly regulated environments.

§ Excellent communication, presentation and stakeholder management skills.

§ Ability to work independently and provide strategic direction with minimal supervision.

§ Experience implementing next-generation customer engagement platforms leveraging AI, machine learning and predictive analytics.

§ Experience with cloud-native architecture patterns and modern integration frameworks.

§ Familiarity with banking, wealth management, cards, retail banking and customer lifecycle management domains.

§ Industry certifications such as TOGAF, AWS Solutions Architect, Azure Solutions Architect or Salesforce Architect certifications are advantageous.