Key Accounts Sales Executive

Company Overview

SB Alliance is a SME distributor of Household & Personal Care Products to supermarkets since 2011. We focus on sourcing innovative, authentic brands and maintain long-term partnerships through integrity and open communication.

Job Summary

Drive sales growth by managing key accounts/stake holders, developing new business opportunities, and leading sales and marketing initiatives in the FMCG, Household, Personal Care, and Health Beauty sectors.

Responsibilities

• Maintain strong relationships with key accounts to ensure high customer satisfaction and retention
• Identify and develop new business opportunities to expand the customer base and increase market penetration
• Develop and implement sales and marketing strategies to grow market share and achieve sales targets
• Manage the listing process for new product items to enhance product offerings
• Plan and submit promotional activities to support sales objectives
• Service outlets and manage ordering processes to ensure product availability and customer needs are met
• Conduct market research and competitor analysis to inform strategic decisions and adapt to industry trends
• Lead, train, and mentor the sales merchandising team to improve their skills and performance
• Collaborate with cross-functional teams to design and execute marketing campaigns, promotions, and events
• Create persuasive sales presentations and materials to effectively communicate product benefits to customers
• Monitor and analyze sales performance data to identify improvement areas and implement corrective actions
• Assist in developing sales and marketing budgets and track expenses to maintain cost-effectiveness
• Perform ad-hoc tasks such as FSQ and other assignments as directed by management

Preferred competencies and qualifications

• Prior sales and marketing experience in Modern Trade with FMCG, Household, Personal Care, and Health Beauty Stores
• Familiarity with Supermarkets and Health Beauty Stores trade
• Proven track record of achieving sales targets and driving business growth