DIGITAL MARKETING MANAGER

Key Responsibilities

• Strategy & Planning: Develop comprehensive digital marketing strategies aligned with business growth objectives.
• Campaign Management: Oversee search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) ads, email marketing, and social media campaigns.
• Content Oversight: Coordinate content calendars and guide creators or copywriters to produce engaging digital assets.
• Data & Analytics: Track key performance indicators (KPIs), analyze metrics, and optimize campaign spend based on user behavior.
• Team Leadership: Delegate tasks to marketing executives, mentor junior staff, and manage external agency partners. [1, 2, 3, 4, 5, 6]

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 3 to 5+ years of hands-on digital marketing experience.
• Hard Skills: Proficiency in SEO/SEM, Google Ads, web analytics (like Google Analytics), and social media platforms.
• Soft Skills: Strong communication, project management, adaptability, and strategic thinking