Marketing Executive
SELETAR HILLS PTE. LTD.
Job Duties and Responsibilities
Marketing Role
- Work with the direct report to conceptualise and develop marketing collaterals such as electronic direct mailer (EDM), advertisements, flyers, posters through in-house production and/or external production via designers / agencies.
- Ensure all marketing collaterals are within WEG brand guidelines.
- Administer WEG’s Social Media platforms such as Instagram, TikTok and Facebook, etc.
- Manage and enhance WEG webpage.
- Assist superior to research, analyse and evaluate marketing activity, including competitor analysis, student profiling and identification of potential new enrolments.
- Assist superior to evaluate the effectiveness of the marketing channels and source for cost-effective marketing platforms.
Admission Role
- Manage and coordinate the centres' enrollment inquiries from all channels and work with centres to convert them into enrollments.
- Initiate regular follow-up on prospective parents via email, telephone, social media, and in person.
- Liaise and build positive relationships with various stakeholders and prospective parents.
- Facilitate foreign student admission.
Job Specifications
- Diploma in Visual Communication, Digital Marketing, Information Technology, or equivalent.
- Minimum 1 year of relevant experience.
- Experience in the early childhood industry will be an added advantage.
- Possess in-depth knowledge and understanding of the various social media platforms.
- A hands-on and result-oriented person
- Proficient in MS Office, video editing software, and web design tools.
- Strong Communication Skills
- Good Team Player