Executive, Regional Marketing (Market Engagement)

Key Job Purposes

Conduct marketing events like seminars and congresses together with corporate marketing, design messaging, target audience, booth activities with a creative open mindset.

Design market surveys for specific target audience and include questions to capture market interest and potential touchpoints.

Support the creation of strategic sales tools around Disease States and the design of needed collateral, flyers, etc. with the PM and Scientific Affairs Teams

Together with the Product Management team produce needed collaterals and sales tools to support the Asia Pacific sales team.

Summary of Functional Duties & Responsibilities

1. Market Engagement

• Support exhibitions, including messaging, booth design, booth activities to accommodate relevant stakeholders.
• Be part of the Market Engagement Team as a great communicator and team player between Regional office and affiliates.
• Manage market surveys, survey question design and analyze survey results.
• Administrate and follow up on HCP’s PSA for Asia Pacific.
• Support and maintain the Regional KOL database list

2. Marketing

• Support creation of Sysmex Solution value marketing messages across product portfolio and performance data
• Support product launch process by localizing Global marketing material
• Understand product key feature
• Support Exhibitions and UGM with content and physical presence as needed
• Support reference site development for products under BU
• Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

3. Competition

• Derive insights into competitor portfolio and products from all available sources, including surveys
• Coordinate Competitor Guides through understanding product values
• Collate & consolidate the capture of competitor intel and pricing to support commercial needs of Market Development

4. Regional Training

• As a team delivering and maintaining training of sales and marketing teams across product portfolio and clinical testing areas.
• Gain additional knowledge by completing online training and communicating with customers

5. Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Market Engagement in global assignments where necessary

• Bachelor of Science degree
• Minimum 3 years' clinical laboratory experience
• Minimum 2 years' marketing experience in the IVD industry
• Knowledge of laboratory testing, troubleshooting and diagnostic pathways
• Product management experience in an MNC environment is advantageous
• Able to support occasional weekend work
• Regional travel required (approximately 30%-40% annually)