CRM Product Manager

• Performance related pay;

• Salary increment;

• 2% Medical Allowance

Responsibilities

• Develop and enhance ZingKey’s CRM platform with a strong focus on B2B sales workflows and sales operations.

• Build CRM capabilities across the full sales cycle, from lead capture and qualification to opportunity management, pipeline progression and deal closure.

• Define how key CRM objects such as Leads, Accounts, Contacts, Opportunities and Activities work together across different sales scenarios.

• Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting and workflow automation.

• Work directly with customers, Sales and Implementation teams to understand how businesses manage their sales processes and translate common needs into scalable CRM features.

• Develop customer engagement capabilities across Email, WhatsApp Business, Telephony and Web Forms, together with the required CRM integrations.

• Build sales dashboards, pipeline analytics, conversion funnels and forecasting capabilities that help sales teams and managers track performance and make better decisions.

• Identify practical applications of AI across the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups and AI Sales Assistants.

• Produce PRDs, user stories, workflows and prototypes, and work closely with UI/UX, Engineering and QA through development, testing and release.

Requirements

• Bachelor’s Degree in Computer Science, Information Systems, Business or a related discipline.

• At least 3 years of relevant experience in CRM, SalesTech or B2B SaaS products preferred.

• Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management and Sales Forecasting.

• Able to understand different sales models, business rules and operational workflows, and design CRM solutions that are configurable and scalable.

• Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows and prototypes.

• Comfortable working across customers, Sales, Implementation, UI/UX, Engineering and QA teams to bring product requirements through to release.

Added Advantage

• Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM or Freshsales, either in product development or implementation.

• Background in CRM implementation, CRM consulting, Sales Operations or Revenue Operations (RevOps).

• Experience with B2B SaaS, SalesTech or MarTech products.

• Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation and Lead Capture.

• Good understanding of APIs, Webhooks, CRM data models, system integrations and multi-tenant SaaS environments.

• Experience building AI / Agent-based features for CRM, sales automation or sales intelligence.

Maxhunt Resource Pte Ltd | EA Licence: 22C1322

Cynthia Lai | Registration No: R25146301